The Digital Marketing Landscape overview was presented to an MBA class at the University of Nebraska–Lincoln. The goal of the presentation was to review the current digital landscape and provide a basic background on current industry terminology and best practices in efforts to spark conversation and dialogue.
General Principles of Intellectual Property: Concepts of Intellectual Proper...
Digital Marketing Landscape
1. PRESENTED BY:
TYLER THOMAS
Social Media Specialist | University of Nebraska–Lincoln
social@unl.edu | @TylerAThomas
August 07, 2014
DIGITAL MARKETING
LANDSCAPE
Digital marketing and the digital ecosystem are allowing businesses to stay competitive, create customizable experiences and be more agile to adapt to what is working and ultimately making money.
Digital Marketing as a whole is breaking across business units and is taking a more active role in customers experiences (no matter where they happen)
From call centers to direct sales to downloads on your website, marketing managers and CMOs are having to work across an organization to make sure that customer experience accomplishes their business objectives.
CLICK
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
90% of American Adults have Cell Phones
54% have Smart Phones
63% use their phones to go online (doubled since 2009)
34% cell internet mostly on their phones (21% of the cell-mostly internet users)
UX >> Designing with the user in mind >> accomplishing a goal/funnels
UI >> How does it work, can you accomplish the task
Customized Experience >> Cookies, Analytics, Flow, Customer Profiles
DIGITAL ADS
>>Banner Ads
>>Full Page Takeovers
>>Rich Media >>Pre-Roll
>>Digital Radio
Digital Campaigns
>>Landing Pages
>>Microsites
SEM
>>Google Ads/Text Ads
>>Keywords >> AdWords/AdSense
>>Retargeting
>>GeoTargeting