Measures of Central Tendency: Mean, Median and Mode
Social Media Special Events Guide
1. Special Events Social Media
Presented by Tyler Thomas
Social Media Specialist – University Communications
@UNLincoln | @TylerAThomas
tthomas10@unl.edu
May 20, 2013
2. @UNLincoln | #UNL
SPECIAL EVENTS SOCIAL MEDIA
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• Identify your audience
– Be as specific as possible
• Identify your message(s)
– Multiple messages are okay
– Keep them specific and limited
• Identify your messaging vehicles
3. @UNLincoln | #UNL
ESTABLISH A HASHTAG
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• A specific keyword for your event
• Identified with a # sign in front of text
(letters and numbers) Exmp: #EventLNK
– No Special Characters
– No Spaces
• Research your potential options (Research Here)
– Keep it short
– Use numbers to differentiate
6. @UNLincoln | #UNL
PRE-EVENT
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• Digital
communications
materials
– Website marquees
– Embedded on images
– Website callouts on
your own site
– Email communications
– Digital Ads/Display Ads
– In videos
– Social media channels
7. @UNLincoln | #UNL
PRE-EVENT
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• News Releases
– Pitch to relevant blogs/bloggers
• Blog Posts
– On your own site
– Relevant related sites (guest blogging)
8. @UNLincoln | #UNL
PRE-EVENT
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• Event details/listings on other websites
– Create an event on Facebook
– Add your event to appropriate calendars
– Promote your event on LinkedIn
10. @UNLincoln | #UNL
PRE-EVENT
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• Printed materials at
the event
– Attendee forms
– Notepads
– Swag items
– Name Tags/Lanyards
– Event Signage
– Digital displays
11. @UNLincoln | #UNL
PRE-EVENT
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• Include keynote
speaker and other
event speakers’
Twitter @handles in
bios and marketing
materials
12. @UNLincoln | #UNL
PRE-EVENT
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• Create promotional content to promote your
event
– Create event specific content and share it
– Tweets
• Use your event hashtag
• Include event details
• Use identified Twitter @handles
• Identify target audiences/groups and focus your tweets
– Create incentives if necessary
16. @UNLincoln | #UNL
PRE-EVENT
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– Use the event logo/hashtag and post on Instagram
– Take behind the scenes photos and post them on
Instagram/Twitter.
17. @UNLincoln | #UNL
PRE-EVENT
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– Post on LinkedIn
• Share an update, start a discussion, invite attendees via
an existing group
– Create teaser videos to highlight and encourage
attendance (include hashtag in bumpers)
– Social Media Advertising
• Facebook Ads, Promoted Posts
• Promoted tweets
18. @UNLincoln | #UNL
AT THE EVENT
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– Announce the hashtag at the opening of the event
– Use social channels to make announcements
through out the event
– Use Twitter to “Live Tweet” from the event
– Share photos/video on Facebook, Twitter,
Instagram, Vine
– Monitor the hashtag (conversation) and Re-tweet,
Favorite & Respond to the event chatter
19. @UNLincoln | #UNL
AT THE EVENT
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– Host a competition (Trivia, Best Tweet of the Day)
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AT THE EVENT
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– Create content that is easily shareable & people
want to share
21. @UNLincoln | #UNL
POST EVENT
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– Create and share a Storify story with all of the
aggregated social chatter (example)
24. @UNLincoln | #UNL
POST EVENT
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– Continue to monitor the hashtag for one week
– Review and follow influential attendees on Twitter
– Email attendees with links to all of your post event
content and encourage them to share it
– Debrief with your team and evaluate