Question 2 Evaluation

1. How effective is the DigiPak?
Front Cover:
- Eyecatching/unique image.
- Dancerson frontimage reveal to the audienceit’s a dance
album.
- Large text – artist and album nameclear to read.
- Text font– block lettering link to urban/dancetheme – stands
out/hard hitting.
- Colours – bright – eye-catching.
Back Cover:
- Nicely framed image.
- Vignette on image drawsattention to the center of the image.
- Font and colour matching the front cover – continuity.
- Track listing placed in an appropriateplace – easy to read.
- Includeslegal conventionssuch as copyright and barcode.
- Logo of record company – branding.
InsideCover:
- Mid close up of artist – connect with audience – direct
- Image opposite – shows both characters together, represents
the dream world partof the musicvideo.
- CD Disk – colour matches the blue on the artists shirt –
continuity – text same font as rest of DigiPak.
Overall:
- Eye-catching
- Clear theme
- Follows conventionsof a DigiPak

2. How effective is the Magazine Advert?
Colour:
- Simple background – block colour – focal pointis the text and
images.
- Text colour – bright – yellow and blue.
- Images colour – bright and contrasting e.g. the red rose and the
grey bridge.
- Black and white image at top – although not in colour it stands
out dueto not being in colour and the darknessof the
background colour.
Text:
- Font style is bold and eye-catching – still readable.
- Includesthe generalelements of a magazine advert – the album
nameand artist nameis center of advert – clearly informsthe
audiencewithin secondsso they can make a decision whether
to carry on looking at the advertor not.
- ‘Exclusive’suggests to the viewer that they are getting a
bargain or something unique – personal
- ‘New’ impliesthat the album is something they have never
heard before – intrigues the audience – persuasion.
- The website at the bottom – allows the viewer to look at the
artist’s work further – find outmoreinformation – continues
the artist brand – links to merchandise – drawingthe viewer in
to becoming a ‘fan’.
- The release date serves the purposeof informingthe viewer
when the album can be bought.
Images:
- The album cover on the frontof the poster – large size – stands
out – main focus point– similar with the website – connects the
poster with the album – viewer /audiencewill now recognize
the album when shoppingonlineor in shops. Reinforcingbrand
through repetition – passive audience.
- The top image of the guy dancing– informsthe viewer clearly
the genre of music being advertised is dance.
- The bottom image of the girl and rose implies there is more
than just dancing – a narrativeperhaps – the face not being

3. shown intrigues the audienceto find outwho the person is –
persuasion to watch the musicvideo – also the fact there is no
clear identification of the girl meansthe viewer if female could
identify with her or if male (main target audience)identify in
terms of the girl they have liked or like.
Overall:
- Persuasive.
- Informative.
- Follows conventionsof a magazineadvert.
How effective is the Music Video?
Mise en Scene:
- The urban location – street scenes – interesting in terms of
being filmed duringthe day – general publicaround – looks
morenatural – fits with narrative – audienceable to associate
with the storyline more.
- The naturallocation – forestand castle ruinsscene – location
isolated – notall green colour like expected – the brownsand
greys makelocation moreinteresting – as it’s an isolated
location makes it morevoyeuristic as if the audienceare the
only ones watching.
Editing:
- The shots being cut in time to the beat of the song keepswith
the conventionsof dancevideos – keepsthe pace – also when
the musicbeat does slow down it makes moreof a
point/emphasisand highlights key pointsin the narrative.
- The creation of the dream-world effectwith the use of glow
and romantic filter as well as the out of focus shots – intrigue
the audience – addsmore to the location.
CameraShots:

4. - Variety of camera shots makethe music video moreinteresting
– as the shot count is huge – this was necessary to avoid boring
the audience.
- The useof Dutchangle shots in the dream-world sequencein
order to portray a dream or non-reality – keeps the audience
engaged – the narrativebecomes clearer.
Overall:
- Unique/ nottraditional
- Follows conventionsof a dancemusic video.
- Follows conventionsof a musicvideo.