Research and Similar Products - Stereotyping

1. Sexual
Objectification and
the Male Gaze
(Laura Mulvey 1975)

2. •Definition of Voyeurism: Erotic pleasures gained
from looking at a sexual object (who is unaware of
being watched).
•Presence of women solely for the purpose of
display (rather than a narrative function).
•Female on display is passive and objectified for a
male gaze regardless of viewers gender.
•Voyeuristic treatment of female body in ‘male’
videos - use of dancers as adornments to the male
ego.

3. •Voyeuristic treatment of female body in ‘male’
videos - use of dancers as adornments to the male
ego.
•The inclusion of women for display is a staple
element in music video's - across all genres
•Women connote to-be-looked-at-ness and are the
object of the male gaze.