Viet Sail Travel Co., which operates Fascinating Halong Bay cruises, sought to expand its international online presence. SmartOSC customized the Magento platform to create a deluxe e-commerce site for Fascinating Halong Bay with features like online booking and social media integration. Marketing efforts including SEO, email campaigns, and social media helped grow site traffic and bookings for Fascinating Halong Bay cruises.
1. CASE STUDY
MERCHANT PROFILE CHALLENGE
Fascinating Halongbay Fascinating Halong Bay is a product of The impressive recent development of Viet Sail
Website: www.fascinatinghalongbay.com Viet Sail travel Co., Ltd, that provides a Travel Company as well as an increasing
collection of more than 20 best-service demand from tourists for higher quality and
MARKETS SERVED junk cruises in Halong bay. extended service cruises in Halong gave Viet
US, Australia Sail the initiative to find an international outlet for
their product.
The Challenge The Solution
Viet Sail, despite its establishment in 2008 and the tough market of Customized Solution
travel agents, has had an impressive growth, which stems from a As a full-service E-commerce company, SmartOSC provided the
non-ceasing effort and a dynamic staff. Furthermore, there has complete service from Consultancy over E-design and IT develop-
been an increase in the demand from travelers, especially foreign, ment to E-marketing.
to explore Halong bay with more luxurious and higher serviced • Step 1: Analyzed the current requirements, urgent needs and
cruises. Therefore, Viet Sail needed a channel through which to set the priorities. In discussion with client, SmartOSC convinced
promote the beautiful Halong Bay and their high-end tours and to them to choose the feature-rich and flexible platform – Magento –
meet the demand of, especially, the foreign tourists. Since target- for Fascinating Halong bay.
ing at high class customers and high serviced tours, Viet Sail • Step 2: Customized to give the e-store a more stylish and
needed a deluxe and powerful solution which can provide a professional look as well as adding user friendly features.
luxurious and impressive design, smooth performance, excellent • Step 3: Developed features, optimized the performance and
usability and wonderful shopping experiences. usability
• Step 4: Once launched, created various marketing activities,
"...Viet Sail needed a deluxe and powerful solution..." arranging the social media promotions as well as gradually
adjusted SEO tools.
Unit 401, CFM Building, 23 Lang Ha Street, Hanoi, Tel: (84-4) 3514 988
Email: info@smartosc.com, Web: http//www.smartosc.com
2. CASE STUDY
Customized Magento
To keep the site running smoothly, SmartOSC has customized the Once the site was launched, marketing activities including campaigns,
well-known Magento platform and added more features important newsletters, SEO, etc. have been operated to attract traffic to site.
for the travel industry: After the targeted customers and targeted market are thoroughly
- The online booking feature allowing the owner to offer a flexible analyzed, our marketing experts collected the suitable mail list, then
booking system to meet customers’ needs created and sent periodical newsletters. Social media channels such
- The smart navigation system helping the customers book tour as Facebook, Google Plus, forums also have been made use of to
on any pages promote Fascinating Halong Bay brand name. Together with email
- Different comparison tools to simplify visitors’ choice marketing and media campaign, SEO white hat activities such as key
- Disqus global comment system to improve discussion on word audit, link building, link exchange, directory submission, etc
websites and connect conversations across the web. were carried out to increase site’s traffic and revenue.
- The large banner on home page to create the mood effects
Thanks to the E-Commerce platform and the continuously added
and impression
features, the site has been running smoothly since launch. Together
- A content management system (CMS) providing a collection of
with marketing efforts such as Search Engine optimization, social
procedures used to manage uploaded content
media promotion, and email campaigns, the numbers of visitors have
- Facebook and Twitter integration to increase the interaction
steadily grown. More and more travelers all over the world use the
with the visitors
website to gain insight of Halong bay, and a good number of them
- The blog integration to provide the visitors useful tips and
hire their cruise through the Fascinating Halong Bay website.
information on travelling in Halong.
The client notes that:
“The FHB team has done an excellent job with the establishment of a very
professional website. The design as well as the functionality of the website
is really great. I can be sure that everyone will be truly impressed when
visiting our website”
Dong Phuong – Viet Sail CEO
About SmartOSC About FascinatingHalongbay
SmartOSC is a leading E-commerce services provider. We Fascinating Halong Bay is a product of Viet Sail Travel company
provide full packages from consultancy, web design to IT and developed quickly since being founded in 2010. Today it has
development and e-marketing services. SmartOSC is dedicated a valuable collection of 20 best-service junk cruises classified into
to delivering quality and driving growth for online business. 4 classes, each of which caters todifferent cruise styles.
Our mission is to offer world-class e-commerce services to our
customers in the quickest and most affordable way.
Unit 401, CFM Building, 23 Lang Ha Street, Hanoi, Tel: (84-4) 3514 988
Email: info@smartosc.com, Web: http//www.smartosc.com