An 1000heads case study showing how we work with STA Travel to build long-term and vibrant brand advocacy, on and offline.

1. How can you turn offline customers into online advocates?

2. “ @statravelbuzz LOVE my profile! Am honoured to join the crew & do solemnly declare to eat, sleep & breathe travel from this day forth :)” @getoutmysuit, Twitter A how to …

3. STA Travel Explorers A engagement strategy for STA Travel It’s time for…

4. Listen offline – people talk about their travel experiences and the STA brand 1

5. Show them the tools and teach them the skills to share their experiences 2

6. Demonstrate the value of social media and inspire them with the best examples 3

7. Make the connection between their passion and the brand real and emotional 4

8. Signpost and showcase their independent content using a central online hub 5

9. Watch it evolve into a long term, positive community with its own momentum 6

10. Keep stimulating the content long term with challenges and collaborations 7

11. The STA Explorers have a reach of over 475,000 The top 10 STA Explorers are responsible for 24% of STA Travel WOM WOM which is 94:6 pos:neg (that’s, um, pretty positive!)

12. “ STA Travel have in my opinion grasped social media and blogging. From reading their blogs and following them on the internet they give out the message that they are specialists in their niche, and are [a] trusted company. ” TravelRants, http://www.travel-rants.com/2008/10/09/travel-companies-starting-to-understand-social-media/ www.1000heads.com [email_address] +44 203 206 2000