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Isuzu| trucking the world

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Ayman Sarhan
Ayman Sarhan

Master Brand development 3 years plan

MotorEmpresarialesDeportes
1 de 23
 
[object Object],[object Object],[object Object]
Brief review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
D-MAX ,[object Object],Brand targeting specific categories 1- (Fleet) Rental Car 2-Construction 3- (Individual) Youth 4- SMB company owners Toyota
N SERIES ,[object Object],Hino 145 Mitsubishi Fuso FE 120 Hino 165 FE 140 Nissan UD 1400 Hino 185 FE 180 UD 1800CS UD 1800HD Justify and ease impact of price increment and assure market acceptance and understanding to increase market share and category penetration of 700P brand
F SERIES ,[object Object],[object Object],[object Object],[object Object],Hino 238/258/268/338 Mitsubishi Fuso FM260/330 Nissan UD2600/3300 Brand to penetrate to Governmental sector and targets Cleaning companies , respond to trucking needs of long - mid distance delivery
[object Object],Increase market share and enhance fleet sales and stand up in face of European & Mitsubishi brands Mitsubishi Fuso FM260/330 Europe made ( Volvo, Renault , ..etc C&E SERIES
 
 
Category scene ,[object Object],[object Object]
Learning's ,[object Object],[object Object],[object Object],[object Object]
Opportunity ,[object Object],[object Object],Confidence in Trucking the world
Brand challenge ,[object Object],Brand objective ,[object Object]
Marketing strategy ,[object Object]
 
 
Positioning ,[object Object],[object Object],Reasons to believe ,[object Object],[object Object],[object Object]
Communications strategy ,[object Object],[object Object]
B2B Added value service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bakhashab Brothers ,[object Object],[object Object],[object Object]
B2C ,[object Object],[object Object],[object Object]
Communications calendar
[object Object]

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