Executive Summary: Hospitality as an industry, experiences common ‘peaks and valleys’, seasonality, location and advertising in addition to customer service and an appreciation for food and wine as an ‘art’, but it’s a business. Learn easy methods to maintain and grow for times when the market / economy slows down the flow of traffic. Learn how to plan and prevent those predictable slower times. Grow into effectively building your assets for the future. Rating: Business, Non-Technical