1. +
What kind of media institution
might distribute your media
product and why?
By Josh Ward

2. +
What institution would distribute my
magazine?
 Itwould make sense for an institution that distributes
music magazines of a similar genre. Bauer media
(http://www.bauermedia.co.uk/) publish Q
magazine, Kerrang! And Mojo magazine, which are
all similar to the genre of my magazine.
 Bauer is one of the biggest distributors in
Europe, this would mean my magazine could be
distributed to some of the biggest shops and this will
hopefully lead to more sales.

3. +
Bauer Media
 Bauer are a German company based in Hamburg.
 Founded in 1875.
 Employs over 6,400 people.
 First two big magazines that they distributed were Angling
times and Motorcycle news, which are both still big sellers.

4. +
What Bauer distribute
 Q magazine – similar genre to Converse
 Kerrang! – Similar genre to Converse
 Mojo – well established music magazine
 The Box – Music TV channel, could be used for
advertising, special features on Converse magazines, new
artists etc.

5. +
Distribution
 Bauer can name many top brands that they
are associated with, so if Bauer distributed
Converse, it could be a big step to getting
the magazine out to the maximum amount of
the target audience.

6. +
Cross media
 Theirassociation with numerous TV music
channels and radio stations could be beneficial to
the magazine as they could feature artists that
are featured in Converse magazine, or it could be
used for advertising as the people watching
music channels and listening to the radio are
most likely to buy a music magazine.

7. +
What products would be advertised in
my magazine
 It would make sense to advertise products and services that
would appeal to the people who will read my magazine, for
Converse I think this could include indie clothes, new albums
from indie artists, and technologies that could be used to read
the magazine on, such as the iPad, tablet computers, Apps for
android or the app store. Businesses such as Topman who sell
‘indie’ clothes might want to advertise in Converse, as the
target audience is similar to Topman’s target audience.

8. +
Advertising in my magazine
 Products that are associated with the style of my magazine could
be:
 Gaming/games consoles – Xbox, Ps3.
 Musical instruments – guitars, drums, amplifiers.
 Technology – Tablet computers, TV’s, iPod’s.
 Male grooming – fragrances, shaving equipment.

9. +
Online presence
 Having an online version of the magazine can be beneficial as
some people may not be able to purchase/read the physical
copy of a magazine, so they will want to be able to
purchase/read it online. This could be useful for people who are
busy and do not have time to go to the shops.
 There could also be an audio version for people who are blind
or cannot read. This could be a cheap way of publishing the
magazine as there would not be any costs for printing and
paper and delivering the magazine out to shops.

10. +
Apps
 Having an app for the magazine could be useful in a number of
different ways. The app could be used for reading the
magazine, so it could be read on the go, and could be
downloaded straight the device. It also could be used to access
the website to get news, videos and gossip about the music
they are interested in.
 I think it would be a good investment to make an app for some
of the popular devices such as the Android and the Apple app
store, this could be a good way to get the magazine out to
more people.

11. +
Changing technology
 As technology develops new opportunities arise to use to these
devices. The newest trend in technology being the tablet
computer, and more commonly the iPad. Tablet computers can
be used to read books, newspapers and magazines. The touch
screen devices can give an ‘interactive’ feel to reading, you
swipe across to turn pages, and can make text bigger to make
it easier to read.
 This can be used to use with a magazine, and make it more
interactive for the user. This could include putting hyperlinks in
the magazine, so the reader can click on links to lead to extra
stories and information, or add videos of interviews or music
samples of a new album.