What are the components of a modern marketing information system

1. What Are The
Components of a
Modern
Marketing
1
CHAPTER

2. WHAT IS MARKETING
INFORMATION
SYSTEM?
A marketing information system(MIS)
consists of people, equipment, and
procedures to gather, sort, analyze,
evaluate, and distribute needed, timely,
accurate information to the marketing
decision makers.

3. Buyer Wants
Buyer Preferences
Buyer Behaviour
MIS provides detail about

4. MIS
INTERNAL
RECORDS
SYSTEM
MARKETING
INTELLIGENCE
SYSTEM
MARKETING
RESEARCH
SYSTEM

5. INTERNAL
RECORDS
SYSTEM
TO SPOT IMPORTANT
OPPORTUNITIES AND POTENTIAL
PROBLEMS, MARKETING
MANAGERS RELY ON INTERNAL
REPORTS OF ORDERS, SALES,
PRICES, COSTS, INVENTORY
LEVELS, RECEIVABLES, AND
PAYABLES.

6. MARKETING
INTELLIGENCE
SYSTEM
IT IS A SET OF PROCEDURES
AND SOURCES THAT MANAGERS
USE TO OBTAIN EVERYDAY
INFORMATION ABOUT
DEVELOPMENTS IN THE
MARKETIONG ENVIRONMENT

7. MARKETING RESEARCH SYSTEM

8. CREATED BY
PRAKHAR BANSAL
MNIT JAIPUR
During An Internship by Prof. SAMEER MATHUR
IIM LUCKNOW
www.IIMInternship.com