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What is a brand, and how does branding work?

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Sameer Mathur
Sameer Mathur

The document discusses how branding can signify quality, create barriers for competitors, and serve as a competitive advantage for companies by allowing them to secure a price premium. It then lists 12 website URLs.

Marketing
1 de 18
Signify quality Creates barriers to entry Serve as a competitive advantage Secure price premium
1. www.google.com 2. www.bendaggers.com 3. hdw.eweb4.com 4. thepaperwall.com 5. pinterest.com 6. Flickr.com 7. www.desktopimages.org 8. absolutfoundry.com 9. www.behance.net 10.www.theleagueofmoveabletype.com 11.fontfabric.com 12.http://www.slideshare.net/jogiyadav/brand-equity?related=1
What is a brand, and how does branding work?

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What is a brand, and how does branding work?

  • 1.
  • 2.
  • 3.
  • 4. Signify quality Creates barriers to entry Serve as a competitive advantage Secure price premium
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
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  • 17. 1. www.google.com 2. www.bendaggers.com 3. hdw.eweb4.com 4. thepaperwall.com 5. pinterest.com 6. Flickr.com 7. www.desktopimages.org 8. absolutfoundry.com 9. www.behance.net 10.www.theleagueofmoveabletype.com 11.fontfabric.com 12.http://www.slideshare.net/jogiyadav/brand-equity?related=1