2. Adoption is an individual’s
decision
to become a regular user
of a product
and is followed by the
consumer-loyalty process.

3. The consumer adoption process
is the mental steps through
which an individual passes
from first hearing about the
innovation to final adoption.
The various stages are…

4. 1. Awareness

5. 2. Interest

6. 3. Evaluation

7. 4. Trial

8. 5. adoption

9. Factors influencing the
adoption process

10. Whenever there is a new product
made available in the market,
different sections of the society
react very differently.
These sections are defined by the
adopters’ value orientations and
motives for adopting or resisting
the product.

11. The sections are…
Number
of
adopters
Time

12. Characteristics of innovation
Five characteristics
influence an
innovation’s rate of
adoption…

13. Relative advantage –
How much better?

14. Compatibility –
Is it for me?

15. Complexity –
Will I be able to use it?

16. Divisibility –
Can I try it first?

17. Communicability –
Are the results visible?

18. Organizations’ readiness
to adopt innovations
Whether or not an organization
will adopt a given innovation
depends on variables like
income, size, profits, pressure to
change, education level, age,
sophistication.

20. CREDITS
• http://www.rgbstock.com
• http://www.gratisography.c
om
• http://pixabay.com
• http://www.fontsquirrel.co
m
• http://www.dafont.com
• http://www.awwwards.com

21. Created by Sonal Choudhary
, IIT BHU , during an
internship by Prof. Sameer
Mathur , IIM Lucknow.
www.IIMInternship.com