This second 26-Week Internet Marketing Plan podcast looks at - Keyword- Keyword Research Research. Remember, if you haven't done so already, before going any further make sure you download the free 13 Pillars of Internet Marketing eBook which accompanies their first few podcast episodes from www.13pillars.com. Keywords are the phrases that people type into search engines to find a product or service. At the very beginning you need to make sure all the different pages on your website are targeting the right keywords - the phrases that people are likely to type into search engines in order to find the product or service that you offer.

1. Episode #2: The 26-Week Internet Marketing Plan Podcast
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Pillar #1:
Keyword Research
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2. Pillar #1: Keyword Research
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Keyword Research
• Keywords are the phrases that people
type into search engines to find a
product or service similar to the one
that you offer
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3. Pillar #1: Keyword Research
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The Keyword Phrase Myth
• The best scenario is to appear at the
top of Google’s search results for a
really popular word that relates to your
industry
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4. Pillar #1: Keyword Research
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Wrong!
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5. Pillar #1: Keyword Research
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Why is This a Mistake?
• You’re focusing on your competitors
instead of your own business
• Longer phrases are easier to rank
higher in search results
• Longer phrases convert better
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6. Pillar #1: Keyword Research
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Long Keyword Phrases
• Long keyword phrases convert better
because people are narrowing their
search to find something extremely
specific
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7. Pillar #1: Keyword Research
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Using Keyword Phrases
• The more keyword phrases that you are
trying to aim for on a single page, the
harder it is to achieve high search
engine rankings for your chosen phrase
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8. Pillar #1: Keyword Research
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The Keyword Phrase Solution
• One keyword phrase per page
• Site structure designed for users and
search engines
• Keyword phrase categories
• Keyword phrase pages
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9. Pillar #1: Keyword Research
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Keyword Phrase Categories
• Communicates to search engines which
pages relate directly with one another
by creating a logical site architecture
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10. Pillar #1: Keyword Research
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Researching Categories
• Competitor websites
• Google external keyword tool
• KwMap
• Thesaurus
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11. Pillar #1: Keyword Research
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Researching Keyword Phrases
• Research your keyword phrases AFTER
you choose your keyword categories
• Two leading resources for phrases
• Overture
• Wordtracker
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12. Pillar #1: Keyword Research
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Freddie Faldo
Golf Shop Owner
Keyword Categories
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13. Week #2: Keyword Research
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14. Week #2: Keyword Research
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15. Week #2: Keyword Research
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Freddie Faldo
Golf Shop Owner
Keyword Pages
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16. Week #2: Keyword Research
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17. Pillar #1: Keyword Research
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Jane Jobs
Sales Executive
Recruitment Company
Keyword Categories
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18. Week #2: Keyword Research
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19. Week #2: Keyword Research
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20. Pillar #1: Keyword Research
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Jane Jobs
Sales Executive
Recruitment Company
Keyword Pages
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21. Week #2: Keyword Research
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22. Pillar #1: Keyword Research
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Keyword Phrases Summary
• Choose your categories first
• One keyword phrase per page
• Be as specific as possible
• Position your keyword phrases in your
site architecture
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23. Internet Marketing Pillar #1: Keyword Research
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Now visit
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to download our FREE ’13 Pillars of Internet Marketing’ eBook
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