Google and 180fusion Seminar October 15th
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Google and 180fusion Seminar October 15th
- 1. DROP YOUR BUSINESS CARD TO WIN A PRIZE Google Confidential and Proprietary WELCOME 1. Google prize pack 2. $500 from 180Fusion towards Adwords PPC management
- 2. Moving People in the Moments Marketing for a constantly connected world Google Confidential and Proprietary That Matter Bo Pulito Channel Partnerships
- 3. Business Objectives for Clients: • Educate clients on Google’s ever-growing suite of offerings • Promote Search, Mobile, Display, YouTube as aligned with client business needs • Support clients in growing new business Bio: • 5+ years focused on cross-platform and strategic advertising products • Advisor to many SMBs in a variety of industries including retail, engineering, and technology on Business Strategy and Digital Marketing • Currently managing high profile SMB partnerships for increased adoption of, and success with, Google advertising solutions Google Confidential and Proprietary Google, Channel Sales Bo Pulito – Strategic Partner Manager Marketing Discussion
- 4. Business Objectives for Clients: • Increase sales, general qualified leads, build brand awareness by driving qualified traffic in profitable way • Grow companies digital presence and ROI in PPC, SEO, Mobile & Social • Support overall strategy for online client growth Bio: • Thought leader with 17+ years in software and internet sector • 180fusion awarded Inc 500 fastest growing private companies & Top 20 Best Places to Work • Contributor to Wired, Tech.co ,Social Media Today, Search Engine Journal • Guest Lecturer at USC Marshall School of Business, Georgetown, and UofA • On the Board of Directors of Non Profits & Privately Held Tech companies Google Confidential and Proprietary 180Fusion Scott Cohen – CEO Marketing Discussion
- 5. Moving People in the Moments Marketing for a constantly connected world Google Confidential and Proprietary That Matter Bo Pulito Channel Partnerships
- 6. Google Confidential and Proprietary
- 7. Google Confidential and Proprietary
- 8. Google Confidential and Proprietary Agenda People are ALWAYS ON across MULTIPLE DEVICES Think MOBILE FIRST to communicate with potential customers Use LOCAL INFORMATION to maintain relevance 180Fusion strategies to win customers in the moments that matter Blake Johnson, Managing Partner and Founder of IMCA Capital and Prime Credit
- 9. Google Confidential and Proprietary Agenda People are ALWAYS ON across MULTIPLE DEVICES Think MOBILE FIRST to communicate with potential customers Use LOCAL INFORMATION to maintain relevance 180Fusion strategies to win customers in the moments that matter Blake Johnson, Managing Partner and Founder of IMCA Capital and Prime Credit
- 10. Time spent online has increased 100% because of tablets and smartphones 2010-2013 comScore, Media Metrix Multi-Platform, 2013 Google Confidential and Proprietary
- 11. Our time is spread between 4 primary devices Google Confidential and Proprietary
- 12. People are constantly multi-screening and multi-tasking Google Confidential and Proprietary
- 13. Device proliferation has changed the path to purchase Google Confidential and Proprietary
- 14. People are always online many moments throughout the day average mpg suv 10:30a who won giants game 3:35p Google Confidential and Proprietary auto lease deals 10:01a comic-con 2013 2:51p best pizza delivery sf 10:26p tony’s pizza delivery 11:02p superman trailer 8:11a directions to nissan dealership 12:41p candy crush download 9:38p nearest coffee shop sf 7:43a superman showings 11:08a amc theater buy tickets 5:37p
- 15. Together, the moments form a consumer journey average mpg suv 10:30a who won giants game 3:35p Google Confidential and Proprietary auto lease deals 10:01a comic-con 2013 2:51p best pizza delivery sf 10:26p tony’s pizza delivery 11:02p superman trailer 8:11a directions to nissan dealership 12:41p candy crush download 9:38p nearest coffee shop sf 7:43a superman showings 11:08a amc theater buy tickets 5:37p
- 16. Google Confidential and Proprietary What moments matter to YOUR business?
- 17. Google Confidential and Proprietary Agenda People are ALWAYS ON across MULTIPLE DEVICES Think MOBILE FIRST to communicate with potential customers Use LOCAL INFORMATION to maintain relevance 180Fusion strategies to win customers in the moments that matter Blake Johnson, Managing Partner and Founder of IMCA Capital and Prime Credit
- 18. Your customers are using mobile Google Confidential and Proprietary
- 19. Mobile device usage will continue to grow Google Confidential and Proprietary
- 20. Google Confidential and Proprietary Mobile is no longer the second choice Google/Nielsen Life360 Mobile Search Moments Q4 2012. 09 Base: Total mobile searches n=6,303. Q: Where are you?
- 21. Mobile drives consumers to convert in other channels Google Confidential and Proprietary 45% Purchased online (desktop/tablet) CQ11: Where did you make your most recent purchase in the following categories? Purchased in-store 17% Purchase directly on their mobile phone 82% Google/Nielsen Mobile Path to Purchase custom study, Nov 2013. Data varies by category.
- 22. Google Confidential and Proprietary Mobile drives calls
- 23. [gTIP] Mobile optimized websites prevent bounce leave a non-mobile-optimized Business’s Website Google Confidential and Proprietary 86% 67% Go to a competitors site Google/Nielsen Mobile Path to Purchase custom study, Nov 2013. Data varies by category. CQ8: For each of the categories you considered purchasing in the past 30 days, did you do any of the following on your Smartphone?
- 24. Google Confidential and Proprietary Agenda People are ALWAYS ON across MULTIPLE DEVICES Think MOBILE FIRST to communicate with potential customers Use LOCAL INFORMATION to maintain relevance 180Fusion strategies to win customers in the moments that matter Blake Johnson, Managing Partner and Founder of IMCA Capital and Prime Credit
- 25. 1 in 3 mobile searches have local intent Google Confidential and Proprietary Hotels in SF on the go 56% of searches have local intent in-store 51% of searches have local intent Base: n=293 on the go smartphone searches and n=95 in-store smartphone searches. Google/Purchased Diary Q1. Where were you when you conducted the search?; Q2. Was this a local search?
- 26. Google Confidential and Proprietary Consumers use location information in ads Computer/Tablet 61% use local address or phone number Smartphone 68% use get directions or call button Base: Exposed to device image and quota assignment (n=134-179 for smartphone, n=306-361 for computer/tablet). Google/Ipsos Survey Q19. Have you ever used any of the following ad features when searching for [sub-vertical] information on your [device] to complete your [sub-vertical] [purchase / - related activity] at a local store or business? Select one for each.
- 27. [gTIP] Leverage Click-to-Call call extensions to increase CTR increase in CTR +8% Google Confidential and Proprietary
- 28. [gTIP] Claim your business on Google My Business to maintain updated local information Google Confidential and Proprietary
- 29. Google Confidential and Proprietary Agenda People are ALWAYS ON across MULTIPLE DEVICES Think MOBILE FIRST to communicate with potential customers Use LOCAL INFORMATION to maintain relevance 180Fusion strategies to win customers in the moments that matter Blake Johnson, Managing Partner and Founder of IMCA Capital and Prime Credit
- 30. Google Confidential and Proprietary There’s a simple way to think about this
- 31. Google Confidential and Proprietary Always there
- 32. Google Confidential and Proprietary Across the whole web
- 33. 19% of online shopping takes place between 8pm and midnight Midnight 3am 6am 9am 12pm 3pm 6pm 9pm Google Confidential and Proprietary On all devices, at all times of day Google internal, 2013 AT&T Nielsen, Clickstream Study, 2010
- 34. 33% Google Confidential and Proprietary Awareness Consideration Purchase of conversions occur on a non- branded keyword At every stage of the funnel
- 35. Google Confidential and Proprietary Always relevant
- 36. Google Confidential and Proprietary Relevant to intent
- 37. Google Confidential and Proprietary Relevant to device
- 38. Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary Relevant to time of day
- 39. Google Confidential and Proprietary Relevant to content
- 40. of people who visit a website leave without completing the actions marketers want them to take 70% - X Your Site Re-engage with visitors who’ve shown an interest in your products Google Confidential and Proprietary or services 96% of people abandon their shopping cart without completing a purchase Your Ad Relevant to behavior
- 41. Google Confidential and Proprietary Relevant to behavior The Flow of Remarketing
- 42. Dynamic remarketing can boost CTRs by 450% Google Confidential and Proprietary Relevant to behavior Google internal, 2013
- 43. Google Confidential and Proprietary Always optimized
- 44. Google Confidential and Proprietary Attribute, evaluate and optimize the whole customer journey
- 45. 180Fusion and Google helps you complete the picture Increase Sales Lower CPAs Increase Profits Google Confidential and Proprietary Increase Customer Lifetime Value Holistic View of Marketing Strategy Your Company Here!
- 46. Google Confidential and Proprietary Agenda People are ALWAYS ON across MULTIPLE DEVICES Think MOBILE FIRST to communicate with potential customers Use LOCAL INFORMATION to maintain relevance 180Fusion strategies to win customers in the moments that matter Blake Johnson, Managing Partner and Founder of IMCA Capital and Prime Credit
- 47. Google Confidential and Proprietary
- 48. Google Confidential and Proprietary • Where we started • What was needed • What we did • How it turned out • Plans for the future
- 49. How to Manage Digital Marketing Effectively? Google Confidential and Proprietary Search Video Mobile Offers Local Site 300 x 250 Display Social
- 50. Google Confidential and Proprietary 180Fusion partnership has historically… Increased Account Performance Increased Customer Satisfaction Decreased Advertiser Churn Enhanced Google Customer Service Expanded Advertising Product Mix
- 51. Jump in! Google Confidential and Proprietary Google Confidential and Proprietary Google confidential
- 52. DROP YOUR BUSINESS CARD TO WIN A PRIZE Google Confidential and Proprietary WELCOME 1. Google prize pack 2. $500 from 180Fusion towards Adwords PPC management