Google and 180fusion Seminar on Search Engine Marketing Success. For more information visit http://www.180fusion.com or call 1-877-321-4180.

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July 14, 2014

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Agenda
Ø Introductions
Ø What matters: key trends and changes in today’s consumer behavior
Ø 180Fusion strategies to win customers in the moments that matter
Ø 180Fusion customer testimonial
Ø Q & A

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Google, Channel Sales
Marketing Discussion
Heather Wilburn – Business Development Manager
• Educate clients on Google’s ever-growing suite of offerings
• Promote Search, Mobile, Display, YouTube as aligned with client
business needs
• Support clients in growing new business
Business Objectives for Clients:
• Joined Google in 2002 as founding member of AdWords advertising
program
• Initially managed SMB client relationships with a focus on developing
advanced online strategies
• Currently managing high profile agency partnerships for increased
adoption of, and success with, Google advertising solutions
Bio:

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180Fusion
Marketing Discussion
Scott Cohen – CEO
• Increase sales, general qualified leads, build brand
awareness by driving qualified traffic in profitable way
• Successfully leverage PPC, SEO, Social Media Marketing, Conversion
Optimization
• Support overall strategy for online client growth
Business Objectives for Clients:
• Industry veteran with 17+ years in software and internet sector
• Responsible for overall vision and strategy for 180Fusion
• Recognized Thought Leader in internet marketing
• Successfully supported Fortune 500 executives to SMB market on
global marketing initiatives
• On the Board of Directors of Non Profit and privately held technology
companies
Bio:

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how do you move
people when it matters
most?

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8. Google Confidential and Proprietary 9Google Confidential and Proprietary 9Pew Research Center, Smartphone Ownership, 2013. Google/Ipsos, Our Mobile Planet, 2013
We live in a constantly connected world
80%
of people age
18-29 own a
smartphone

9. Google Confidential and Proprietary 10Google Confidential and Proprietary 10comScore, Media Metrix Multi-Platform, 2013
We go online at the moments that matter to us
100%
because of tablets
and smartphones
2010-2013: Time spent
online has increased

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Movie trailer
Find nearest theater
Buy tickets
Check show times
We’re drawn to relevance
superman movie
3:50pm

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We have lots of moments
7:43am
Nearest Coffee
Shop SF
8:11am
Superman
Trailer
10:01am
Auto Lease
Deals
11:08am
Superman
Showings
1:30pm
Directions to
Nissan dealership
9:26pm
Best Pizza
Delivery SF
10:02pm
Tony’s Pizza
Delivery
12:41pm
Average mpg
SUV
5:37pm
AMC Theater,
Buy Tickets

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Together, moments form a consumer journey
7:43am
Nearest Coffee
Shop SF
8:11am
Superman
Trailer
10:01am
Auto Lease
Deals
11:08am
Superman
Showings
1:30pm
Directions to
Nissan dealership
9:26pm
Best Pizza
Delivery SF
10:02pm
Tony’s Pizza
Delivery
12:41pm
Average mpg
SUV
5:37pm
AMC Theater,
Buy Tickets
9:26pm
Best Pizza
Delivery SF
10:02pm
Tony’s Pizza
Delivery
10:01am
Auto Lease
Deals
12:41pm
Average mpg
SUV
1:30pm
Directions to
Nissan dealership
8:11am
Superman
Trailer
11:08am
Superman
Showings
5:37pm
AMC Theater,
Buy Tickets

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Moment
Driving
Awareness
Moment
Driving
Consideration
Moment
Driving
Purchase
5:37pm
AMC Theater, Buy Tickets
8:11am
New Movie Trailer
11:08am
Movie Showings
Traditional purchase funnel

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1
Digital Marketing Spend for Companies in 2014*
• Eight out ten marketers
identify mobile as
significant – yet only 3% of
marketing budget goes to
this area
• Nearly half of digital
marketing budget is spent
on search, with 31% on Paid
Search and 18% on SEO
• 63% of businesses will be
increasing their paid search
budget for 2014, while 47%
plan to do so for SEO

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Retailers organize, plan and price their inventory

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What if you could manage your campaigns like a store?

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1
Shopping Campaign Benefits

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10:47am
Learning
French
8:03am
Hawaii
Flights
9:02am
Bay Area
Internships
8:26pm
Vampire
Weekend Tour
9:30am
How to Fold
Fitted Sheets
4:30pm
Top Veterinary
Colleges
7:43am
Nearest Coffee
Shop SF
8:44pm
Vintage
Cocktails
11:22am
How to Play
Croquet
12:01pm
Who Won
Giants Game
6:20pm
Healthy
Dinners
2:40pm
Dogs Wearing
Hats
8:11am
Candy Crush
Download10:01am
Auto Lease
Deals
5:36pm
Dog
Training
10:30am
Average
mpg SUV
11:14am
Ballroom
Lessons
10:41pm
Summer
Dress Sale
8:11am
Directions to
Nissan Dealership
5:26pm
Superman
Trailer
3:41pm
Movie Ticket
Prices
7:01pm
Nearest Movie
Theater
11:26am
What’s in
Theaters Now
5:37pm
AMC Theater,
Buy Tickets
Millions of people, billions of moments

20. Google Confidential and Proprietary 21Google Confidential and Proprietary 21
10:47am
Learning
French
8:03am
Hawaii
Flights
9:02am
Bay Area
Internships
8:26pm
Vampire
Weekend Tour
9:30am
How to Fold
Fitted Sheets
4:30pm
Top Veterinary
Colleges
7:43am
Nearest Coffee
Shop SF
8:44pm
Vintage
Cocktails
11:22am
How to Play
Croquet
12:01pm
Who Won
Giants Game
6:20pm
Healthy
Dinners
2:40pm
Dogs Wearing
Hats
8:11am
Candy Crush
Download10:01am
Auto Lease
Deals
5:36pm
Dog
Training
10:30am
Average
mpg SUV
11:14am
Ballroom
Lessons
10:41pm
Summer
Dress Sale
8:11am
Directions to
Nissan Dealership
5:26pm
Superman
Trailer
3:41pm
Movie Ticket
Prices
7:01pm
Nearest Movie
Theater
11:26am
What’s in
Theaters Now
5:37pm
AMC Theater,
Buy Tickets
Which moments matter to your business?

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There’s a simple way to think about this

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Always there

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Across the whole web

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Midnight 3am 6am 9am 12pm 3pm 6pm 9pm
On all devices, at all times of day
Google internal, 2013
AT&T Nielsen, Clickstream Study, 2010
of online shopping
takes place between
8pm and midnight
19%

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Consideration
Awareness
Purchase
of conversions occur on a
non- branded keyword
33%
At every stage of the funnel

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Always relevant

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Relevant to intent

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Relevant to device

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Google Confidential and Proprietary
Google Confidential and Proprietary 30
Relevant to time of day

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Relevant to content

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Re-engage with visitors who’ve shown an interest in your products
or services
of people who visit a website leave
without completing the actions
marketers want them to take
96%
of people abandon their shopping
cart without completing a
purchase
70%
Your Ad
Your Site
X
-
Relevant to behavior

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Relevant to behavior
The Flow of Remarketing

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450%
Dynamic
remarketing
can boost CTRs by
Google internal, 2013
Relevant to behavior

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Always optimized

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Attribute, evaluate and optimize
the whole customer journey

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180Fusion and Google helps you complete the picture
Increase Sales Lower CPAs
Increase Profits
Increase Customer
Lifetime Value
Holistic View of
Marketing Strategy
Your Company Here!

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IMCA Capital / Prime Credit
Marketing Discussion
Blake Johnson – Managing Partner at Pacific Capital
Companies
• Managing Partner and Founder of IMCA Capital and Prime Credit
• Responsible for designing and managing the operations’s and direction
for the B2B and B2C divisions of Pacific Cap Co.
• Prior to establishing Pacific Cap Co, Blake was a Managing Partner at
CapNet
• Successfully grew CapNet to over $80M within 5 years
• Under Blake’s direction, CapNet was regularly Ranked on Inc. 500’s Top
50 Fastest Growing Financial Services Firm, and also named Los
Angeles’ 5th Best Place to Work
Bio:

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• Where we started
• What was needed
• What we did
• How it turned out
• Plans for the future

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how do you move
people when it matters
most?

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Search
Video
Mobile
Offers
Local
Site
Display
300 x 250
How to Manage Digital Marketing Effectively?
Social

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180Fusion partnership has historically…
Increased Account Performance
Increased Customer Satisfaction
Decreased Advertiser Churn
Enhanced Google Customer Service
Expanded Advertising Product Mix

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44 Google confidential
Jump in!
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Thank You!