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Marketing of Hand-crafted Products-B.V.Raghunandan
1. Marketing of Handcrafted Products
-B.V.Raghunandan, SVS College, Bantwal-Karnataka
Women Entrepreneurs,
Beery, Mangalore-Karnataka
November 25, 2011
2. Marketing-the Need
• Access to
Consumers
• Demand Creation
• Scalability
• Area Penetration
• Branding
• Brand Growth
• Promotion
3. • Family Affairs
• Small Scale
• Convenience limits
business
• Branches are not
opened
• No collaboration
• Less Employees Small
• No Training to
Outsiders Entrepreneur
• Reducing Popularity -Features
4. Indian Business
• Sellers Market
• Limited Business • Profitable Sales
• No Organisational • No Joint Efforts
Graduation • Limited Efforts in Direct
• Family Business Reach of Consumers
5. Marketing Requirement
• Idea
Generation
• Identification
of Material
• Designing the
Product
• Production
• Feedback
• Promotion
• Pricing
• Distribution