Pharma field force excellence 3
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A seven-year survey of medical representatives found that they expect their leaders in field and sales management to be honest, competent, and forward-looking. Specifically, the survey found that team members most valued leaders who are honest (87%), competent (74%), and able to look ahead to future opportunities and challenges (67%).
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Pharma field force excellence 3
- 1. According to a seven year survey conducted by Best Practice Magazine, team members (Medical Reps) expect their leaders (Field Manager/Area Manager/Regional Sales Manager) have qualities as follows - Talk to people (Customers) in their own language. If you do it well, they will say, 'God, he said exactly what I was thinking. And when they begin to respect you, they will follow you to the death. Honest - 87% Competent - 74% Forward looking - 67% Inspiring - 61% Intelligent - 46% Fair minded - 42% Broad minded - 38% Courageous - 35% Straightforward - 33% Imaginative - 32% Pharma Field Force Excellence Author : Anup Soans, Editor, MedicinMan, India. Rewrite: Masum Chowdhury, Manager, SBM, Asiatic Laboratories Ltd. E-mail: masum.pha@gmail.com