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Notas del editor
- Hoe pakken we dat aan? In drie stappen: 1 Wat is reactie kiezer op Kok/Bolk 2 Hoe worden K/B afgebeeld in media 3 Wat is effect nieuws over K/B op kiezer Daarmee illustratie werkwijze academici: onderzoek: beschrijven + verklaren soc wet.: veel factoren, complex, omgeving, tientallen media, politici, partijen en miljoenen kiezers. Hoe werkt dat? Lastig te onderzoeken Ingewikkelde genuanceerde antwoorden Dit zijn belangrijke vragen, want 42% kiezers zweeft nog. Dus is het interessant voor campagnemakers en media te weten waar de zwevende kiezer door wordt beinvloed.
- The more the liberal political party ‘VVD’ was criticized in the news, the more public support it received from newspaper readers (Dutch election campaign 1994, Kleinnijenhuis & De Ridder 1997). The more Clinton was attacked by conservative elites, the higher his job approval ratings