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WEB MARKETING 2.0
Imagine a world in which
every single person on
the planet is given free
access to the sum of all
human knowledge.

– Jimmy
Wales, founder, Wikipedi
a
WEB MARKETING 2.0


Get Connected!
   We   live in a world where yesterday is
    old, and you need to be swift to manage
    the complexities around you today.
   Intrigue has brought us all this far, and it
    truly is an amazing time to live-in with all
    these gadgets at our disposal.
   I want to grasp them to help spread the
    word about the farce of auto insurance
WEB MARKETING 2.0


We own the Media Space
  A  social site, website, or online store is
    nothing without our visit.
   Social media merges business and citizen
Social Media Equation




BYE BYE INSURANCE GREED!!
When Fewer Cars
Purchased, Premiums Rise
  I  will use technology to defame the
    greedy insurance companies.
   I only need an internet connection,
    computer and a well recognized blog
Gather Your Army of Followers
     My goal is to use Twitter as a means of collecting
      interest to my blog.
     Twitter only had 8 employees in 2009. In 2011, they
      have over 400
     Directories like JustTweetIt and WeFollow are great
      places to provide others with information about
      who you are and how to follow you on Twitter.
Benefits
 Search    ability
 Reach the individual connected to your
  needs
 It is a business card specific to your
  business or cause
 Build a personal image to generate
  interest for an idea
 Build your search engine coverage
 So many directions to take
S’Tweet Success
  Ihave researched stories which support
   the ability of Twitter to generate direct
   business.
      My realization is that it takes time to build
       your Twitter army, but once it has
       matured, they will be there for you
      @moderncanada is an example of a
       restaurant owner receiving revenues based
       on him standing his ground when an
       anonymous account was attacking him.
The Transition




From Tweets to Blogs
Flexibility
       Very detailed – Endless options! Plugins, Widgets
         But MUST pay for the best function
         www.wordpress. Org
         Plugins are paid, and Widgets are free
       With so many options you feel that your blog can
        easily have the effect you wish. The only problem
        is that most of the great features cost money.
         Font changes, upgraded themes
Big Names in Use
Effort in the Words, Tools to spread them
     Bonuses  – Well recognized platform with
      instant access to viewers
     The complexity rests with how you wish to
      grasp Wordpress.
     The more complex, the more usability, the
      more usability, the more viewers
     Build your content to succeed
     Connect your channel
Dig Deeper to unearth Complexities
    There’s  is an overwhelming amount of
     community support. People in the official
     forums are helpful
    I got lost in a sea of Self Help guides with
     many windows open to figure out the
     solution.
    For example……..
Plugins and Widgets

   Thereis a key difference between Widget
   and Plugin! Plugin gives you flexibility with
   many options whereas a Widget is the
   basics of usability like RSS feeds, and
   adding small HTML code.
Stones Left Unturned
   Upgrade    to paid Wordpress
       Domain ownership
       Plugins
       Become more technical with code usage
       Show ads

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Web Marketing 2.0 Guide to Using Social Media & Blogging

  • 1. WEB MARKETING 2.0 Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. – Jimmy Wales, founder, Wikipedi a
  • 2. WEB MARKETING 2.0 Get Connected!  We live in a world where yesterday is old, and you need to be swift to manage the complexities around you today.  Intrigue has brought us all this far, and it truly is an amazing time to live-in with all these gadgets at our disposal.  I want to grasp them to help spread the word about the farce of auto insurance
  • 3. WEB MARKETING 2.0 We own the Media Space A social site, website, or online store is nothing without our visit.  Social media merges business and citizen
  • 4. Social Media Equation BYE BYE INSURANCE GREED!!
  • 5. When Fewer Cars Purchased, Premiums Rise I will use technology to defame the greedy insurance companies.  I only need an internet connection, computer and a well recognized blog
  • 6.
  • 7. Gather Your Army of Followers  My goal is to use Twitter as a means of collecting interest to my blog.  Twitter only had 8 employees in 2009. In 2011, they have over 400  Directories like JustTweetIt and WeFollow are great places to provide others with information about who you are and how to follow you on Twitter.
  • 8. Benefits  Search ability  Reach the individual connected to your needs  It is a business card specific to your business or cause  Build a personal image to generate interest for an idea  Build your search engine coverage  So many directions to take
  • 9. S’Tweet Success Ihave researched stories which support the ability of Twitter to generate direct business.  My realization is that it takes time to build your Twitter army, but once it has matured, they will be there for you  @moderncanada is an example of a restaurant owner receiving revenues based on him standing his ground when an anonymous account was attacking him.
  • 11. Flexibility  Very detailed – Endless options! Plugins, Widgets  But MUST pay for the best function  www.wordpress. Org  Plugins are paid, and Widgets are free  With so many options you feel that your blog can easily have the effect you wish. The only problem is that most of the great features cost money.  Font changes, upgraded themes
  • 13. Effort in the Words, Tools to spread them  Bonuses – Well recognized platform with instant access to viewers  The complexity rests with how you wish to grasp Wordpress.  The more complex, the more usability, the more usability, the more viewers  Build your content to succeed  Connect your channel
  • 14. Dig Deeper to unearth Complexities  There’s is an overwhelming amount of community support. People in the official forums are helpful  I got lost in a sea of Self Help guides with many windows open to figure out the solution.  For example……..
  • 15.
  • 16. Plugins and Widgets  Thereis a key difference between Widget and Plugin! Plugin gives you flexibility with many options whereas a Widget is the basics of usability like RSS feeds, and adding small HTML code.
  • 17. Stones Left Unturned  Upgrade to paid Wordpress  Domain ownership  Plugins  Become more technical with code usage  Show ads