Soon the Internet Corporation for Assigned Names and Numbers (ICANN) will release a new range of top-level domains (TLDs) to the public. This means that businesses have the opportunity to acquire more desirable domain names specific to their business, covering themes like location (.nyc, .miami), business (.shop, .restaurant), technology (.blog, .web), and hobby (.football, .music). How will the new TLDs benefit businesses? We explain it all in this presentation. Find more information and pre-register at http://1a1s.us/mz.

1. 1&1 – New Top Level Domains
What are the benefits of the
new top-level domains?
® 1&1 Internet Inc. 2013
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2. What are the new top-level domains (TLDs)?
Soon the Internet Corporation for Assigned Names and Numbers (ICANN)
will release a new range of top-level domains (TLDs) to the public. This
means that businesses have the opportunity to acquire more desirable
domain names specific to their business, covering themes like location (.nyc,
.miami), business (.shop, .restaurant), technology (.blog, .web), and hobby
(.football, .music).
But you may be
asking: “How will
these new TLDs
benefit me and my
business?”
® 1&1 Internet Inc. 2013
Page 2

3. Solid Online Branding
Increased opportunities within the
congested Internet namespace
No need to settle
for a complex
Distinguish yourself
domain name as a
from competitors
.COM – Choose
with location or
official business
specialty TLDs
name with new TLD
® 1&1 Internet Inc. 2013
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4. Online Brand Security – Establishing a Domain Portfolio
Establishing an extensive domain
portfolio can help brand reputation
and security.
 Protect against cybersquatting
 When individuals register domains with the likeliness or similarity to
existing businesses or public figures with malicious intent or attempt to
resell the domains to the business for a high personal profit
 Prevent trademark infringements
 TIP: Register professional domains that convey various
misspellings or domain extensions
® 1&1 Internet Inc. 2013
Photo Credit: ©iStockphoto.com/DSGpro
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5. Digital Advantage and Visibility
Stay updated on new
TLD developments
and launches for a
competitive advantage
Search engines have
begun detailing their
algorithms to index
new TLDS as highly
as existing TLDs like
.COM
Bring more context
into your domain
name
Photo Credit: ©iStockphoto.com/ariszaglis, © frank peters – Fotolia.com, © XtravaganT– Fotolia.com
® 1&1 Internet Inc. 2013
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6. Thank you for your attention!
To learn more about new TLDs, visit:
www.1and1.com/new-top-level-domains
® 1&1 Internet Inc. 2013
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