Have you ever wanted to present at a trade show or special event and wondered how you could “wow” your attendees and inform them about your product or service at the same time? Try playing a game!

1. Getting the most out of games in the classroom.
Using Games at Public Events
By John Dillon, C3 Visuals
Have you ever wanted to present at a trade show or special event and wondered how you
could “wow” your attendees and inform them about your product or service at the same time?
Try playing a game! Games grab attendees’ interest and sustain it longer than a standard sales
pitch or presentation. Using games at your next trade show or public event is a great way to
create excitement while delivering your message to your audience.
The key is to keep the game short. A want to create a variety of games based short and to-the-point.
game with 5 to 7 questions is the just on the message you want to deliver
the right number to use. The semi- and the type of audience you’re trying 4. Reward your players and build your
nal George Miller paper “The Magical to reach. At a recent National Safety leads. A small give-away prize is a
Number Seven, Plus or Minus Two: great incentive for attendees. Make
Some Limits on Our Capacity for Pro- certain it displays your website and
cessing Information” is a true classic. contact information, so attendees can
In it, Miller observed that the results contact you later. You can even ask
of a number of experiments in short- players for their business card or offer
term memory had something in com- to scan their badge before you award
mon: most people could only retain 5 them their prize. Make sure you fol-
to 9 items. low-up with them within a week after
the trade show.
My Billionaire Game Screen Shot
An abbreviated format, like My Bil- conference while the lunch crowd was
lionaire Game© from C3 Visuals, en- pouring in, we created a game test- By asking people to test their knowl-
ables you to easily create quick-run- ing knowledge of food facts. People edge, attendees will begin to gather
ning games with 5 to 7 questions. The were entertained while they waited in around your booth and watch, further
background music is compelling and line and the game brought attendees helping you to get your message out.
the three-dimensional graphics are vi- back to our booth after they finished Having several people around allows
sually appealing. lunch. We also find attendees some- you to draw others into the game as
times hang around our booth and like “life lines”. Nothing draws a crowd
Here are some tips to help you build to watch multiple games. better than a crowd.
the right games for your next public
event: 3.Use the Summary Point feature. Un- So the next time you want to generate
less you are doing this purely for enter- some excitement at your trade booth
1. Increase the difficulty of the ques- tainment purposes, use the Summary or during a presentation say, “Hurry!
tions as the stakes go higher. Save Point feature in the game builder so Hurry! Step Right Up And Play A
those tough questions to emphasize you can review after each question. Game!” using a game from C3 Visuals.
your key points at the end of your pre- It’s a great reinforcement method.
sentation or pitch. Because you’re at a public event, you
may want to keep
2. Create multiple games. You may the review points
Visit www.c3visuals.com or you can contact them
directly at 1-800-906-7056.