Susan Rice Lincoln Europe's Leading Social Media Specialist http://www.masterthenewnet.com twitter @susanrlincoln (33) 6 80 03 92 36 Paris, France

1. A Plan For A Social Media
Assessment For Seagate
Technologies
Where to go, what to ask…

2. The Pathway
• The Basics
– LinkedIn (Look for specific people and voices)
– Facebook (Look for specific people and voices)
– Twitter ( Look for specific people and voices)
– Google Groups
– Yahoo Groups
– Google Search
– Tools
• SocialLabs
• Sysmosos
• Techrigy

3. Customer issues to Explore
• Identify key storage issues/problems
• Understand where there is the most
satisfaction/most discontent
• Identify the issues that haven’t been addressed
by the company
• Analyse the opportunities and challenges present
in the current storage marketplace today
• Begin to see patterns geographically in terms of
issues/conversations/problems

4. Brand Aspects To Explore
• Get a handle for the overall
feeling/activity/conversations for/about Seagate
across various communities
• Identify the team/individual responsible for
Seagate’s social presence
• Analyse how engaged the team/individual is
• Understand where Seagate is in various social
communities (forums/groups/social
networks/microblogs)
• Evaluate how coherent the Seagate social media
voice is and how it is developing

5. Partner Issues To Explore
• Explore Seagate’s unique partner incentive
programme…strengths/weaknesses
• Get a handle on the partner’s social media
conversation both in terms of Seagate and the
marketplace
• Identify key issues/problems for partners vis-à-vis
Seagate
• Understand partner’s key marketplace challenges
• Analyse how well Seagate helps its partners meet these
marketplace challenges
• Look at overall dialogue between Seagate/partners
(extent, frequency, depth)

6. Competitors Assessment
• Seagate has hundreds of competitors. It will
be important to concentrate on a few to begin
with:
– Western Digital
– Hitachi Global Storage
– Fujitsu

7. Questions To Ask About Competitors
• How present are they in the social media space
• What are their issues?
• What do their customers compliment them on/
complain about?
• What are the questions the customers ask them?
• Do the competitors respond?
• Are the competitors available for their customers and
their partners?
• Who is in charge of the social media for each
company?
• How good a job do they do?

8. The Influencers
• Identify the key influencers in this
marketplace
– Blogs
– Twitter Accounts
– Facebook Accounts
– LinkedIn Accounts

9. The Influencers
• Identify the issues the influencers think are
important
• Try to get a good handle on what the they
about Seagate as well as each of Seagate’s
competitors
• What is their relationship with the company?
With Seagate’s customers?
• Extract specific conversations and blog posts
to give a feeling of the compelling issues

10. Seagate Customer-Possible Links to
Explore
• http://esgblogs.typepad.com/steves_it_rants/
• http://storagemojo.com/
• http://it.toolbox.com/blogs/storage-topics/it-is-not-the-ssd-technology-but-what-you-do-with-it-
31266
• http://www.itbusinessedge.com/cm/community/news/inf/blog/disaster-recovery-tops-data-
storage-issues/?cs=20038
• http://blogs.eweek.com/
• http://www.informationweek.com/blog/main/archives/2008/07/what_should_vmw.html;jsessioni
d=MWEDFN2RRTFPIQSNDLPCKHSCJ
• http://www.computerworld.com/taxonomy/000/000/000/taxonomy_000000019_index.jsp
• http://www.techcrunch.com/2006/01/31/the-online-storage-gang/
• http://itknowledgeexchange.techtarget.com/itanswers?s=seagate&searchtype=IT+Blogs&x=0&y=0
• http://blogs.consumerreports.org/electronics/computer_storagehard_drives/
• twitter search (Seagate)
• http://www.youtube.com/watch?v=_zXq_bS3R1E&feature=channel_page
•
• http://www.newegg.com/Product/Product.aspx?Item=N82E16822148374&nm_mc=OTC-
RSS&cm_mmc=OTC-RSS-_-Laptop Hard Drives
• http://www.wired.com/reviews/product/pr_0506_head2head_storage

11. Seagate Brand-Possible Links to
Explore
• http://enthttp://esgblogs.typepad.com/steves_it_rants/
• http://storagemojo.com/
• http://it.toolbox.com/blogs/storage-topics/it-is-not-the-ssd-technology-but-what-you-do-with-it-31266
• http://www.itbusinessedge.com/cm/community/news/inf/blog/disaster-recovery-tops-data-storage-issues/?cs=20038
• http://blogs.eweek.com/
• http://www.informationweek.com/blog/main/archives/2008/07/what_should_vmw.html;jsessionid=MWEDFN2RRTFPIQSN
DLPCKHSCJ
• http://www.computerworld.com/taxonomy/000/000/000/taxonomy_000000019_index.jsp
• http://www.techcrunch.com/2006/01/31/the-online-storage-gang/
• http://itknowledgeexchange.techtarget.com/itanswers?s=seagate&searchtype=IT+Blogs&x=0&y=0
• http://blogs.consumerreports.org/electronics/computer_storagehard_drives/
• twitter search (Seagate)
• http://www.youtube.com/watch?v=_zXq_bS3R1E&feature=channel_page
•
• http://www.newegg.com/Product/Product.aspx?Item=N82E16822148374&nm_mc=OTC-RSS&cm_mmc=OTC-RSS-_-Laptop
Hard Drives
•
• http://www.wired.com/reviews/product/pr_0506_head2head_storage
• erprise.media.seagate.com/
• http://smb.media.seagate.com/
• http://consumer.media.seagate.com/
• http://storageeffect.media.seagate.com/
• http://forums.seagate.com/stx/board/message?board.id=ata_drives&thread.id=3668&view=by_date_ascending&page=1
• http://www.facebook.com/pages/Seagate-Technology/27335728124

12. Seagate Partners-Possible Links to
Explore
• http://www.askwebhosting.com/story/20839/Se
agate_Wins_2009_Everything_Channel_Five-
Star_Award_for_Partner_Program_Excellence.ht
m
•
• http://www.tibco.com/multimedia/ss-
seagate_tcm8-756.pdf
• Will have to call Seagate to identify some key
partners..there are 14,000!!

13. Seagate Competition-Possible Links to
Explore
• Fujitsu
• Hitachi Global Storage
• Western Digital
• http://blogs.hds.com/hu/
• http://marksblog.emc.com/