7. Increase your computer’s screen resolutionStart Menu->Control Panel->Display Settings Tab Increase screen resolution by moving the slide all the way to the ‘More’ side (right) Click Apply and OK
8. Questions along the way? Please feel free to type your question into the Q&A chat box:
15. I want to support their efforts and help them reach their goal
16. Donor wants to honor loved ones and be recognized for their supportIt’s a win-win for you and the community you serve
17. What do these numbers have in common? $1.3 billion raised 17 million participants 31 million donors 37,000 Events (and counting…) Powered by friends asking friends™
18. 1. EMPOWER participants to become successful fundraisers 2. Extend REACH with built-in, mobile ready social media tools 3. MANAGE your events more efficiently Key benefits of Friends asking friends
21. Signing Up This is an opportunity to learn about your participants Understand participants’ mission connection, interests, and fundraising goals Segment participants into groups depending on level of engagement and goals. Create communication plan accordingly CAUTION: You’ll be tempted to ask lots of questions, but be courteous participants and don’t make the form too long
22.
23. Personal E-mail Solicitation Why it works? They are asked by a friend Message from a friend means high response rates E-mail is easiest and least intimidating way to ask. Quick link directing friends to personal page
33. Mobile Ready Events E-mail is most popular in US, representing more than 41% of mobile Internet time. That’s up from 37% last year.* Fundraising on the Go! Fundraising is no longer confined to desktops and business hours. Take your events on the road with mobile ready event, personal, team, and individual donation pages. Automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere. Donation Form Email Confirmation *May 2010 Pew Internet phone survey
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35. Best Practices: Extending Reach Online success requires an integrated strategy. Always including information about online tools in all your offline efforts.
37. Understanding Your Data Helps with creation of fundraising goals. Last year’s achievements become next year’s successes Be better stewards of their participants by tracking: Fundraising activity, interests, goals Number of emails sent, open rate and conversion rate Create and implement personalized retention and cultivation strategies for event participants Year round fundraising plans Move participants up the pyramid Engage with participants at organization events
57. Ready to get started? Friends Call Blackbaud: 800-443-9441 Email Blackbaud: solutions@blackbaud.com Email me: kristin.wilkinson@backbaud.com Asking Friends Blackbaud
Editor's Notes
Participants who use online tools raise six times more than non-users: show headquarters Retention – multi-year participant raise two to three time more than new participants: show graph of statistic Average participant sends 27 emails: show numbers running from 1 to 27 ( or one person connecting to 27 friends?)1 in 4 FAF emails convert: Play off of previous slideFAF emails have a 90 percent greater open rate: Drop people off to compare to industry average!Average online gift size: $60
Blackbaud Friends Asking Friends automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere:show view from smartphone or iPadGet social with Blackbaud Friends Asking Friends, the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages:demo this from HQParticipants who used Twitter raised more money and reached more donors than non-Twitter users, tripled their personal fundraising goals and raised nearly 10 times more online: show graph
Incredibly easy to duplicate and create new events: show the “copy event” functionality The reporting capabilities provide development staff the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. Show the reporting and click through a popular one Access to corporate team and individual data increases your return on fundraising initiatives. Show from administrative perspective (and on front end from AHA?)Get insight on your web traffic and strengthen your marketing efforts with simple integration between Blackbaud Friends Asking Friends event sites, Google Analytics® web tracking software, and Google AdWords® advertisement platform. Show how this works
“No on 8” wedding registry1700 couples raising over $1 million online
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