COOL

1. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
Can individual incentives aim to develop a
sostainable economy ?

2. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
Can individual incentives aim to develop a
sostainable economy ?

3. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
A. Unilever : a powerful and old firm
1. History
2. A dominant paper on the market and
development
B. Are we going to a sostainable economy
1. A mondial aim
2. Solutions and limits

4. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
A. Unilever an old and powerful firm
1. History
● 1930-2000 : the born
● 2000-2011 : the growth
● 2011-nowadays : the specialization

5. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
2. A dominant paper on the market
● Concentration on mains sectors
● A strategic economic policy

6. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
2. A dominant paper on the market
● Concentration on mains sectors
● A strategic economic policy

7. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
The evolvment http://www.youtube.com/watch?v=nShlnBJko5s

8. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
B. Are we going to a sostanaible economy ?
1. A mondial aim
● Increasing in greenhouse gas, deforestation, global warming
and climate change
→→ pprrootteeccttiioonn ooff oouurr eennvviirroonnnneemmeenntt !!
● International summits, market for pollutions rights, non
government organizations

9. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
Carbon emission by countries

10. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
Participation for Kyoto Protocol

11. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss
2. Solutions and limits
● Green tax ? More stricts regulation ?
● Limits : free riders, just possible with high profits
→ case of Unilever : decrease in the turnover, a decline of 4,3
% = a sense of orientation in sostainable production it is already
possible ?
→ economic crisis context