1. Market Research
This Presentation includes the results from the market research
questionnaire. The Purpose of the questionnaire was to see what
who are target audience are likely to be and what they except
from your final product. This questionnaire was helpful because
when we come to making our product we know exactly what to
include in order to meet the needs of our target audience.

2. Are Horror Movies
Popular
Do You Watch Horror Movies
Yes
No
0%
100%
Firstly we had to determine weather or not
horror movies was a popular genre of film.
And our questionnaire showed that 100% of
the public watched horror movies.
Which
Which Horror movies Do You horror
movies
Prefer?
do you
prefer?
0%
New Movies
15%
Old Movies
85%
The results also show that the
majority of people prefer old horror
movies to new ones. That helps our
team because we can see
specifically what conventions they
used that was successful.

3. How Old Are Our
Viewers Likely To Be ?
How Old Are You
15-20
21-25
26-31
32-37
0%
5%
15%
20%
60%
The questionnaire showed that 60% of the
people who filled out our questionnaire where
aged between 15-20 years old. This means that
we can focus on them as they are the
majority.

4. Expectations of a Horror
Film
What Is Your Favourite Horror
Movie?
What Do You exepect To See In a
Horror Movies?
0%
0%
10%
15%
15%
The Possession
25%
Scream
15%
15%
the Conjuring
Scary faces
10%
Murder
The Omen
Suspense
Saw
10%
Final Destination
10%
Blood
15%
20%
Mysteriousness
Good Plot
Insidious
25%
15%

5. What Scares the most?
What Scares You Most In a Horror Film?
0%
0% 0%
30%
30%
Exorcism
Serial Killer
Exorcism
Physiological
Serial killer
Monster/Fiction creatures
Physiological
Other please State
40%
This helps with the making of our film
because, this way we know what to
include that will have the best effect.