A bird's eye view on Innovation

A bird's eye view on
Innovation
Philippe Souidi, 23ideas
Montag, 17. Mai 2010

What 23ideas does


What is the Idea
behind it?
Screening
Ideas, Trends, Needs
and Markets Inspiration

Evaluation and Filtering
Developing Product
in Cooperations with Externs

Implementation Innovation Cycle

Experience the Developing Idea Clouds
Idea Clouds/ together with
Meeting Experts Lead Users and Experts

Transfer


Trends
which have
an impact
on
Innovation

Marketing is Value


Shift of Resources

Doing

Challenge is to do the step from
thinking to doing.

Thinking


Open Innovation

Henry Chesbrough

Open Innovation: The new imperative for creating and proﬁting from
technology

‣“Companies can and should use external ideas as well as internal
ideas, to advance their technology”
‣Knowledge is not anymore proprietary to the company
‣Global competition
‣short product life cycles
‣pressure to innovate

...Collaboration
leads to rapid
Innovation

Lego Innovation
14 million
sold in
Q1 2006
Steve Jobs

Marketing Business Model Technology

...Use what is
available

Change in Society

Linda Stone

New Media are changing the need of workers and consumers

‣common partial attention
‣Consumers want trust, conﬁdence in this ocean of information
‣Sale, trust, meaning and quality of life
‣move from a Understanding worker to a Wisdom worker
‣Innovation environment, means diverse employees
‣Innovation is the possibility to try things and be able to fail

...Quality of life


Change in Marketing

Steven Overman

Global connectivity's impact on marketing

‣Merging of Physical & Digital
‣Information gets context relevant
‣necessity of transparency / authenticity
‣Advertising has to react on realtime events
‣Perfect match of Audience and Time
‣Know who you are and who your customers are
‣Marketeers should understand technology
‣Brand identity in Realtime
‣Retail becomes media
‣Content becomes service and service becomes Content

...Everything
goes Realtime

Mindset of a Hacker

Paul “Pablos” Holman

Innovation approach of a Hacker

‣What can I make this thing do
‣How can I attack the protocol
‣Even malaria has a protocol and process which has a week spot

...Use beyond
conception


Open Source

Jan Wildeboer

Mechanism behind Open Source

‣fun
‣common pain / goal
‣transparency collaborate
‣relies early early often
‣community
‣willing to fail

...Common
Knowledge

REALTIME TESTING

Jan Wildeboer

On any consumer product you get instant feedback

‣any product will be tested by the user
‣the voice will be out there immediately
‣use the community to improve
‣Take the voice from beginning in consideration
‣be ready to rework your product
‣willing to fail

...Instant Metrics


Creative Commons

Joi Ito

Creative Commons the enabler for sharing

‣Any one can be a creator
‣Any one can protect his work
‣Work is rapidly distributed
‣Sharing of Ideas and Knowledge

...Be able to
share

All will be social

Tim Leberecht

frog design

‣The factor social will reach any strategy decision
‣Product design has to take social in consideration

...You are part of
the Network

The
Innovation
Process


Methodology:
Innovation Timeline and Progress

Innovation
Progress
Open Product
Development

Self Experience

Scenarios/
Idea Clouds

Filtering

Screening

2 4 6 8 Weeks


Step 1: Screening & Monitoring
Trends from early signals to radical innovation

High
Climax:
Mass Market

Early Adoptors:
Impact

Trend-Setters Followers:
Fast & Late Followers
Innovators:
Lead Users
Retro Trends

Low

Low High
Duration


Step 2: Ideation


Step 3: Prototyping


Step 4: Testing / Failure / Feedback


Step 5: Adaption


Step 6: Rollout


So what does
this all mean?


Is this the
Solution?


One Solution


Is there a
Innovation machine?


Open Innovation

Open Innovation

‣No management barriers
‣No Industy barriers
‣No mental barriers
‣Diverse team

...Think about
what you can
do

Network Innovation

Network Collaboration

‣Global Knowledge available
‣Have the experts on the ﬁngertip
‣Flexible Project structures
‣No Industry barriers

...It is about
your
Community &
Network

Creativity

You need the human factor

‣It is about your Creativity
‣It is about your Wisdom
‣Knowledge comes by your Network

...Brainwork
is still the Key

Network Innovation

+ +

...Network +
Open +
= Creativity =
Innovation

examples


e-mobility


gobandit


#ashmob


Wiesn-Gaudi.Tv


Let‘s get it started....
ideas:

Philippe Souidi
info@23ideas.net
http://www.23ideas.net
http://www.facebook.com/souidi

23ideas.net

A bird's eye view on Innovation

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