Why Technology Matters to Small Business

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This is the 'Zen and the Art of The Technology Brainstorm' concept expanded and analyzed with regard to Small Business

Tecnología

The world is changing… the economy is volatile,

The world is changing… the economy is volatile, our society is much bigger,

The world is changing… the economy is volatile, our society is much bigger, our consciousness is shifting,

The world is changing… the economy is volatile, our society is much bigger, our consciousness is shifting, we hyper-communicate,

The world is changing… the economy is volatile, our society is much bigger, our consciousness is shifting, we hyper-communicate, and we want it all…now!

Perception of YOU is changing! As an Employee ,[object Object]

Power shift in loyalty to a company brandAs a Consumer ,[object Object]

No more snake oil, only valueAs a Business ,[object Object]

How is this impacting how we do business?

We currently have access to: 1,000,000,000,000 Web Pages 65,000 iPhone Apps 10,500 Radio stations 5,000 Magazines 200 + Cable Channels

Consider these things: Media is becoming digital.

Consider these things: Media is becoming digital. Technology is getting more intelligent.

Consider these things: Media is becoming digital. Technology is getting more intelligent. Communication is becoming personal.

Consider these things: Media is becoming digital. Technology is getting more intelligent. Communication is becoming personal. Understanding is becoming essential.

Sitting on the sidelines is not optional.

Sitting on the sidelines is not optional. ,[object Object],[object Object]

Basic usage provides instant validation,[object Object]

Constant change – new innovative tools every day!,[object Object]

Basic usage of tools provides instant validation

Constant change – new innovative tools every day!

Rapidly transforming industries of all types,[object Object]

The challenge is finding the value Understand the difference between the tools and the tech Try new things – but with as much knowledge as possible Critical thinking – move from dependence to self-reliance

Give someone a fish and they’ll eat that day.Teach them how to fish, and they’ll never grow hungry. - Chinese Proverb

We must learn how to fish! Balance the engaging and the tactical Recognize that the digital world is binary Steal or create algorithms of digital success Generate new ideas by understanding the Key focal points of the current digital age:

Good Digital Platform Goals Your site should do the following : ,[object Object]

Promote a reputation of expertise in your field

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Why Technology Matters to Small Business

1. What is going on?

2. The world is changing…

3. The world is changing… the economy is volatile,

4. The world is changing… the economy is volatile, our society is much bigger,

5. The world is changing… the economy is volatile, our society is much bigger, our consciousness is shifting,

6. The world is changing… the economy is volatile, our society is much bigger, our consciousness is shifting, we hyper-communicate,

7. The world is changing… the economy is volatile, our society is much bigger, our consciousness is shifting, we hyper-communicate, and we want it all…now!

8. Perception of YOU is changing!

10.

11.

12.

13. How is this impacting how we do business?

14. We currently have access to: 1,000,000,000,000 Web Pages 65,000 iPhone Apps 10,500 Radio stations 5,000 Magazines 200 + Cable Channels

15. Consider these things:

16. Consider these things: Media is becoming digital.

17. Consider these things: Media is becoming digital. Technology is getting more intelligent.

18. Consider these things: Media is becoming digital. Technology is getting more intelligent. Communication is becoming personal.

19. Consider these things: Media is becoming digital. Technology is getting more intelligent. Communication is becoming personal. Understanding is becoming essential.

20. Sitting on the sidelines is not optional.

21.

22.

23. Basic usage provides instant validation

24.

25. Basic usage of tools provides instant validation

26. Constant change – new innovative tools every day!

27.

28. The challenge is finding the value Understand the difference between the tools and the tech Try new things – but with as much knowledge as possible Critical thinking – move from dependence to self-reliance

29. Give someone a fish and they’ll eat that day.Teach them how to fish, and they’ll never grow hungry. - Chinese Proverb

30. We must learn how to fish! Balance the engaging and the tactical Recognize that the digital world is binary Steal or create algorithms of digital success Generate new ideas by understanding the Key focal points of the current digital age:

31.

32.

33.

34.

35.

36.

37. Where should my company be?

38.

39. Promote a reputation of expertise in your field

40. Provide simple way to be contacted

41.

42. Do you have syndicated content?. Setup a company blog Convert news and press releases to posts Creates a portable content stream to push to other networks

43. Do you have automated PR ?. The ideal purpose for social networking Linked In – 60 Million users Twitter – 75 Million users Facebook – 400 Million users and counting

44. Have you established authenticity?. Use social media to promote company culture Build trust and find new advocates Create content that can incentivize ‘friends’ to share, creating viral effect

45. Human interaction is still human interaction and what it takes to be successful with it has not changed.What has changed are the places where it happens.- Brian Solis

46. For more insight and ideas on how you can use technology to promote your brand, products, and services, visit:http://247interactive.com

Why Technology Matters to Small Business

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Why Technology Matters to Small Business