Presentation held on Tuesday October 24th 2013 on how to commercialize knowledge into an app. Why should you do that? What are the possibilities?

1. Commercialize your
knowledge into an
app!

2. Today’s program
 Who are we?
 What's an app and how can you use it?
 App examples
 Break
 How to make an app?
 Pitch your idea!
 Follow up

3. Who we are..
MOVIE
 Community: whitepapers, blogs
 App store: >100 horti & agri apps
 Webstore: Hardware & Software
 Collaborating with Wageningen UR:
The World of Apps challenge
Pizza workshops

4. What’s an app?
[An application (or app) is a type of software
that allows you to perform specific tasks.]
[Applications for desktop or laptop
computers are sometimes called desktop
applications,]
[and those for mobile devices are called
mobile apps.]

5. What’s an app?
 Simple / easy to use
 Specific
> Task
> User

6. Popularity smartphones

7. Popularity
40.00%
35.00%
37.40%
35.00%
30.00%
30.00%
27.60%
25.00%
29.30%
25.00%
21.60%
22.40%
22.10%
20.00%
16.00%
20.00%
13.70%
15.00%
15.00%
10.00%
10.00%
5.00%
5.00%
0.00%
0.00%
Poultry Farmers
Pig Farmers
Crop Farmers
Dairy Farmers
Poultry Farmers
Pig Farmers
Crop Farmers
Dairy Farmers
In horticulture about 25% of the growers have a smartphone
and/or tablet.

8. How can you USE it?
 Commercialize knowledge
 Marketing

9. Combining knowledge

10. App examples
WhatsApp – Mobile all platforms
300 million global users
PsychroCalc – 24green – Web app
https://psychrocalc.24green.com (including whitepaper!)
Graph app – Sense-OS – Web app
https://common.sense-os.nl/login.html

11. And now.. The real interesting part!
 How can you build an app?
 Data usage:
> Use own formulas
> External data

12. And now.. The real interesting part!

13. Sense-OS
zorgtoepassing

14. Pitch & Break
During the break think about an idea YOU have
for an app right now.
You can pitch this later!

15. Let’s start building an app!
Options!
Category
Platform
Tools
Techniques
Data
Options
Web, Android, iOS, Smart TV, …?
Appmachine, Phonegap, …?
HTML, Java, Objective C, Python, …?
Google, Yahoo, Sense-OS, …?

16. Collaboration with Wageningen students
Workshops
Google Maps app
More workshops on the way
World of apps challenge
A contest to challenge students to build great apps

17. Coding
Google Maps app
http://24green.com/workshop-google-maps-api/

18. A few apps we made ouself
BlueView
ClimateView
MeteoMash
PsychroCalc

19. Pitch your idea!

20. Follow up & evaluate!
 World of Apps Challenge; win prizes!
 “Pizza” workshops?

21. The Perfection Game

22. Thank you for your time!
Questions?