Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
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Presentation to the Dutch publishing industry via Centraal Boekhuis
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Presentation to Centraal Boekhuis and Dutch Publishers - Jan 2012
- 1. Justo Hidalgo (@justohidalgo) Co-founder, Chief Business Dev Officer January 24th, 2012
- 2. = cloud + social + freemium
- 3. On the cloud
- 4. Social
- 5. Freemium ■ Free: ability to read ebooks, free and with non-intrusive ads ■ Premium: ability to read ebooks, ad-free, even without Internet connection. Price by subscription ■ Affiliation: we redirect traffic to your site or wherever you sell your printed books
- 6. Why 1. Product 3. Control 2. Marketing 4. Income
- 8. Product > Milestones Q2 2011 Q3 2011 Q4 2011 Web version App iPad HTML5 Launched Launched Launched
- 9. Product > Strengths ■ Platform already in production: • Multi-device (browser, iPad, HTML5) • Cloud reader • Cloud DRM • Social capabilities • Subscription service • Offline read • Internationalization & Localization • Real-time reader usage statistics
- 10. Product > Multi-device platform Browser • For laptops, computers iPad iPhone Android
- 11. Product > Cloud Reader ■ Multi-device cloud reader ■ ePub2 compliant ■ Device synchronization ■ Ad-enabled ■ Geo-constrained
- 12. Product > Subscription Service ■ Freemium • Free access – complete books • Free access – book preview • Premium access – limited catalog (e.g. Bundle) • Premium access – complete catalog
- 13. Product > Offline Read ■ Key aspect of conversion to premium ■ Available in iPad (rest of mobile devices in 2012Q1) ■ Encrypted content
- 17. Why > Marketing
- 18. Marketing > SEO & Virality ■ Edition, Author and Publisher Pages in 24symbols ■ Sharable in Facebook, Twitter, Google+ (virality) ■ Organic positioning in search engines
- 19. Marketing > Internationalization Currently localized in english and spanish Cloud reader prepared for i18n • Latin/saxon languages (spanish, english, german, ...). • Slavic languages • Ideographic languages (chinese, japanese, ...) • Reading directionality
- 20. Marketing > Recommendations Recommendations Engine based on prior readings Enables a faster and more focused discovery
- 21. Why > Control
- 22. Control > Real-time usage statistics Traffic and Social stats Real-time info
- 23. Control > Cloud DRM ■ No file downloads! ■ Server-based security ■ Secure encryption by chapter
- 24. Control > You Choose Flexibility No exclusivity
- 25. Why > Income
- 27. Income > Model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pages read. 70% Total Income Publisher's Publisher’s = x Income Pages Read Total Pages Read
- 28. Fear of free?
- 29. Understanding Freemium free users Conversion Rate Delayed subscription premium (test the service & engage) time
- 30. Price per page Price/page Profit threshold Growth Phase Consolidation Phase time/conversion rate
- 31. 24symbols as a Service Now you can have the Your content 24symbols technology in your organization. We offer our platform as a service so you can publish your content to Your users and Social Reader 24symbols Cloud your users.
- 32. Thanks! www.24symbols.com http://www.facebook.com/24symbols @24symbols / @justohidalgo info@24symbols.com / jhidalgo@24symbols.com