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Collecting Primary Data ,[object Object],[object Object],[object Object],[object Object]
Primary data ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Collecting Primary data Using interviews
Research interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
questions to guide their note taking ,[object Object],[object Object],[object Object]
Types of interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
non-standardised  (qualitative) research interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research purpose and strategy (1) ,[object Object],[object Object],Figure 10.1  Forms of interview
Research purpose and strategy (2) ,[object Object],[object Object],Table 10.1  Uses of different types of interview in each of the main research categories
Interviews  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data quality issues to consider in semi-structured and in-depth interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data quality issues …(2) ,[object Object],[object Object],[object Object]
Interview preparation (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interview preparation (2) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interview preparation (3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing competence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approaches to Questioning  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing competence (2) ,[object Object],[object Object],Table 10.3  Advantages and disadvantages of audio-recording the interview
Interviewing competence (3) ,[object Object],[object Object],[object Object],[object Object]
Interviewing competence (4) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interviewing competence (5) ,[object Object],[object Object],Figure 10.2  Forms of electronic interviews
Summary: Chapter 10 ,[object Object],[object Object],[object Object],[object Object]
Summary: Chapter 10 ,[object Object],[object Object],[object Object],[object Object]

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Lecture 10 primary data collection interviews

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