1. Who would be the target
audience of your media
product?
2. Physiographical
Demographical • Fashionable
• Female • High achiever
• Age: 25-35 • Intelligent
• Middle class • Mainstream trends
• ABC1 income • Wealthy
• Living in city • High status
• Confident
• High end shopping
3. Aspirers
Achievers
These will be the people who pick up
These will be the people who pick
this magazine because they want to
up this magazine because they can
look like the achievers they want
identify with it directly as they are
people to thin of them as being
successful and powerful, they can
successful, they like the label that
afford this luxury and like the quality
comes with buying the magazine and
of the magazine.
probably read it because they want to
‘be like’ the achievers.
4. If we look at my audience as a product through my magazines use of advertising then I
would be advertising big brands, not in a mainstream sense but in a quality sense . The type
of thing that I would be advertising would be things like makeup (Yves saint Lauren, MAC)
perfumes male and female (Hugo Boss, Armani) High fashion clothing (Prada, Jimmy Choo)
and new technologies lie laptops tablets and phones by high quality brands (Apple, Sony) All
of the advertising would have to fit in with the stylish and sophisticated look of the magazine
to appeal and be effective for my target audience.
