Second Harvest Heartland's annual report for fiscal year 2010.

1. We distributed 59.6
million pounds of
food in 2010: the
equivalent of 46.5
million meals.
DISTRIBUTION
EFFICIENCY
In 2010, we put
94% of donations
directly into
our programs.
TIME
Last year, more
than 9,000 unique
volunteers gave more
than 52,000 hours of
their time toward our
mission – an increase
of 2,000 people and
12,000 additional
hours from 2009.
INSIDE THE NUMBERS
The need is growing, but so are we!
1

2. A LOOK INSIDE 2010
RECOGNIZING
TABLE OF CONTENTS OUR 2011
P.2 - INTRODUCTION
P.3 - RECOGNIZING OUR 2011 HUNGER HEROES
HUNGER
HEROES
P.4-5 - HUNGER HERO AWARDEES
P. 6-7 - DONOR SPOTLIGHTS
P. 8-11 - TOP FINANCIAL, FOOD AND INDIVIDUAL DONOR LISTS
P. 12-13 - 2010 AUDITED NUMBERS
Second Harvest Heartland
is pleased to announce the
recipients of its second annual
Hunger Hero awards, which were
created to honor and recognize
organizational partners who
MEASURING IN POUNDS AND MEALS, make a compassionate and
transformational impact on those
PEOPLE AND POTENTIAL who are hungry in the Heartland.
Last year, 1 in 10 Minnesotans
As the upper Midwest’s largest hunger relief organization, Second Harvest Heartland leads the fight against hunger was at risk of not having enough
throughout the region, with a vigorous focus on efficiency. Benchmarks such as 92% more fresh product—and increasingly low to eat, and hungry Minnesotans
handling costs—have made the food bank the core supplier for more than 1,000 community agencies and programs. Second missed 125 million meals. As the demand for emergency food increased, so,
Harvest Heartland operates a fleet of 19 trucks, including seven dedicated to food rescue, facilitating the collection and too, did the generosity of many of Second Harvest Heartland’s charitable
delivery of donated food from generous corporate partners, organizations and benevolent individuals. Our cadre of faithful partners, six of whom demonstrated extraordinary leadership in meeting
volunteers fuel the operations at our Maplewood warehouse and Minneapolis distribution center, helping sort, package, the unprecedented demand for food. It is those six partners that Second
label and otherwise prepare well-rounded, nutritious food for food pantries, shelters, soup kitchens and other programs in 59 Harvest Heartland honors this year with its Hunger Hero award, a seal of
Minnesota and Western Wisconsin counties. appreciation designed to publicly acknowledge those who contributed the
most by way of foods, funds, hours, ideas, awareness and more.
With nearly 60 million pounds of donated canned, boxed and fresh foods in the pipeline, each dollar contributed to the cause
provides more than a day’s worth of meals for a hungry neighbor. In 2010, generous cash donations of more than $12 million Hunger Heroes are recognized in six categories, each of which is critical to
supported timely food distribution and programs that continue to transform the daily lives of the almost Second Harvest Heartland’s mission of ending hunger through community
half-million children, seniors and families seeking our help. partnerships and all of which must work in tandem to collectively achieve
that goal.
Innovation also distinguishes our outlook on hunger relief, as we serve for today but also solve
for tomorrow. In partnership with Hunger-Free Minnesota, with support from Cargill and
General Mills, we’ve helped form a plan and system that will supply more than 100 million meals
in Minnesota each year. And fresh ideas, literally, such as harnessing the sustenance of 12 TO READ MORE ABOUT
OUR HUNGER HEROES,
million pounds of produce, meat and bakery items in partnership with 200+ grocers, bolster our
ability to provide fresh food for our neighbors in need. For the future, we’ve reset the horizon
based on innovative research into the capacity of the sector: we’ll set pace at 20 million
pounds of fresh food per year by 2013, enough to provide 15.6 million healthy meals. TURN THE PAGE!
These rich collaborations with partners—corporate and individual, community, civic
and church, urban, suburban and out-state—characterize today’s work, and tomorrow’s
potential, for Second Harvest Heartland and the people we serve.
2 3

3. HUNGER HEARTLAND
SECOND HARVEST
HERO
SECOND HARVEST HEARTLANDPRESENTS
2011 HUNGER HEROES
RO HUNGER HEARTLANDHERO
VOL U N T E E R
SECOND HARVEST
’10
PROUDLY YOUR
VOL U N T E E R
’10
General Mills hashas a longstanding commitment hunger relief at both a corporate andand
General Mills a longstanding commitment to to hunger relief at both a corporate
FINANCIAL
an employee level. The manufacturer of many beloved brands delivered transformational
an employee level. The manufacturer of many beloved brands delivered transformational
Partner with the leading
RO HUNGER HEARTLANDHERO financial impact on hunger financial support to food bank programs andand operations, nearly 1/3 of which was the result
financial support to food bank programs operations, nearly 1/3 of which was the result
HUNGER HEARTLAND
SECOND HARVEST
HERO
FINA NCIAL
SECOND HARVEST’10
relief programs. of employee contributions.
of employee contributions.
FINA NCIAL
’10
PANTONE PANTONE
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VOLUNTEER Target hashasnationally recognized employee volunteer program. In 2010, the the retailer
Target a a nationally recognized employee volunteer program. In 2010, retailer
Partner with the largest impact
ONE PANTONE
kept hunger relief in the the centerits hometown bullseye by packing boxes andand directly
kept hunger relief in center of of its hometown bullseye by packing boxes directly
C 5635C
RO HUNGER HEARTLAND
SECOND HARVEST
HERO on operational productivity
assisting struggling families as frontline partners in solving child hunger.
assisting struggling families as frontline partners in solving child hunger.
VOL U N T E E R
’10
via donated time and labor.
PANTONE PANTONE PANTONE
HUNGER HEARTLANDHERO
697C 5763C 404C
ONE PANTONE PANTONE
7C
SECOND HARVEST 5763C 404C
VOL U N T E E R
HUNGER HEARTLANDHERO
’10
PANTONE
697C
FOOD
HUNGER HEARTLAND HERO HUNGER HEARTLANDHERO
PANTONE
5763C
PANTONE
404C Supervalu hashas demonstrated a “super” abilitythe the deliveryhigh-volume, nutritious
Supervalu demonstrated a “super” ability in in delivery of of high-volume, nutritious
SECOND HARVEST SECOND HARVEST SECOND HARVEST
Partner with outstanding charitable pounds to hometown neighbors, touching more than 1,000 hunger relief
charitable pounds to hometown neighbors, touching more than 1,000 hunger relief
RO HUNGER HEARTLANDHERO
I N NOVAT I O N
’10
PANTONE HUNGERand volume of
value HERO
FOOD
’10
VOL U N T E E R
PANTONE
’10
SECOND HARVEST SECOND HARVEST HEARTLAND programs and innumerable lives with its generosity in 2010.
programs and innumerable lives with its generosity in 2010.
5763C 404C
donated food.
RO HUNGER HEARTLANDHERO
FOOD VOL U N T E E R
’10 ’10
HUNGER HEARTLAND
SECOND HARVEST
HERO
FINA NCIAL
SECOND HARVEST
’10
HUNGER HEARTLAND
SECOND HARVEST
HERO HUNGER HEARTLAND
SECOND HARVEST
HERO
HUNGER HEARTLAND
SECOND HARVEST
HERO
I N NOVAT I O N
’10
HUNGER HEARTLAND
AWARENESS
SECOND HARVEST
HERO FOOD
’10
AWARENESS
VOL U N T E E R
’10
Bremer Bank is ais a premier program partner with a far-reaching voice in community affairs.
Bremer Bank premier program partner with a far-reaching voice in community affairs.
The organization hashas generated outstanding visibility and made a deep impression with
The organization generated outstanding visibility and made a deep impression with
PANTONE PANTONE
384C 5635C
Partner generating
HUNGER HEARTLANDHERO Partner generating outstanding
FOOD VOL U N T E E R
HUNGER HERO ’10
HUNGER HEARTLAND visibility inHARVEST HEARTLAND
outstanding HERO HUNGER HERO
’10
its multimedia Take Action Against Hunger campaign andandlead sponsor of our our Food &
its multimedia Take Action Against Hunger campaign as as lead sponsor of Food &
SECOND HARVEST HEARTLAND
SECOND HARVEST SECOND HARVEST
delivery of programs.
SECOND
visibility in delivery of programs.
RO
ONE
7C
HUNGER HEARTLANDHERO
AWA R E N E S S
’10
FINA NCIAL
’10
PANTONE
5763C
HUNGER HEARTLAND
GR EEN
’10
HERO PANTONE
404C
FINA NCIAL
’10 Fund program. program.
Fund Drive
SECOND HARVEST
GR EEN
SECOND HARVEST
FINANCIAL
5
’10 ’10
PANTONE PANTONE PANTONE
697C 5763C 404C
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BoThesThe The ton Consulting Group is a breakthrough thought-leader for ending
RO
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ONE HUNGER HEARTLANDHERO INNOVATION
HUNGER HEARTLANDHERO
PANTONE
PANTONE
5635C PANTONE The Boston Consulting Group is a breakthrough thought-leader for ending hunger
SECOND HARVEST SECOND HARVEST hunger in Minnesota, identifying key initiatives for closing the state’s missing meals
5C 384C 5635C
HUNGER HERO HUNGERHEARTLAND deliverySECOND HARVEST HEARTLAND
HUNGER HEARTLANDHERO
FOOD
SECOND HARVEST
’10
andHUNGER HERO a HERO
HERO
volume
SECOND HARVEST
HUNGER HUNGER HERO
Partner with unique vision
of
VOL U N T E E R
’10 in Minnesota, identifying key initiatives for closing the state’s missing meals gap and
gap and challenging Minnesotans to think differently about federally funded nutrition
SECOND HARVEST HEARTLAND SECOND HARVEST HEARTLAND SECOND HARVEST HEARTLAND challenging Minnesotans to think differently about federally funded nutrition assistance.
program or product.
HUNGER HEARTLANDHERO HUNGER HEARTLANDHERO assistance.
I N NOVAT I O N FOOD VOL U N T E E R
’10
AWA R E N E S S ’10 GR EEN ’10 FINANCIAL
’10 ’10 ’10
PANTONE PANTONE
5763C 404C
SECOND HARVEST SECOND HARVEST
GR EEN FINA NCIAL
’10 ’10
GREEN
PANTONE PANTONE PANTONE
697C 5763C 404C
PANTONE PANTONE PANTONE
145C 384C 5635C
Walmart hashas become a critical partner the the success ourour Food Rescue program by
Walmart become a critical partner in in success of of Food Rescue program by
Retail partner with
RO HUNGER HEARTLAND
HUNGER HEARTLAND
SECOND HARVEST
SECOND HARVEST
HERO
HERO HUNGER HERO PANTONE
384C
HUNGERSECOND HARVEST HEARTLAND
HERO
outstanding contribution
SECOND HARVEST HEARTLAND
PANTONE
5635C
donating a volume-enhancing refrigerated truck andand filling it with millionspounds of of
donating a volume-enhancing refrigerated truck filling it with millions of of pounds
to the “rescue” of food fresh meats, dairy and deli products, produce, and baked goods.
fresh meats, dairy and deli products, produce, and baked goods.
HUNGER HERO HUNGERHEARTLAND meatHERO HARVEST HEARTLAND
HUNGER HEARTLANDHERO HUNGER andHUNGER HERO
HERO HUNGER HERO
GR EEN FINANCIAL
’10
FOOD ’10
VOL U N T E E R
’10 ’10
(produce, dairy, bakery).
SECOND HARVEST SECOND HARVEST SECOND
SECOND HARVEST HEARTLAND
AWA R E N E S S
’10
GR EEN
’10
SECOND HARVEST HEARTLAND FINA NCIAL
’10
SECOND HARVEST HEARTLAND
I N NOVAT I O N FOOD VOL U N T E E R
ONE
’10 PANTONE
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“SECOND HARVEST HEARTLAND WORKS PASSIONATELY EVERY DAY TO FEED OUR HUNGRY NEIGHBORS, BUT OUR SUCCESS IS DEPENDENT ON THE BENEVOLENCE AND CONVICTION
PANTONE PANTONE
5635C
OF OUR OUTSTANDING COMMUNITY PARTNERS WHO CONTINUE TO DEMONSTRATE EQUAL PASSION FOR AND COMMITMENT TO OUR CAUSE. WE ARE PROUD TO RECOGNIZE THIS
YEAR’S HUNGER HEROES FOR THEIR LEADERSHIP IN SUBSTANTIALLY AND SUSTAINABLY IMPACTING OUR HUNGRY NEIGHBORS.”
HUNGER HEARTLAND
SECOND HARVEST
HERO HUNGER HEARTLAND
SECOND HARVEST
HERO 4 5
ROB ZEASKE , EXECUTIVE DIRECTOR, SECOND HARVEST HEARTLAND
HUNGER HERO HUNGER HERO HUNGER HERO
GR EEN FINA NCIAL
’10 ’10

4. CORPORATE & INDIVIDUAL DONOR SPOTLIGHTS
IN ADDITION TO OUR HUNGER HEROES,
SECOND HARVEST HEARTLAND IS
PAMPERED CHEF A PERSONAL APPROACH THESE DONATIONS
PLEASED TO RECOGNIZE THE FOLLOWING ROUNDS UP DONATIONS TO GIVING AREN’T SMALL POTATOES
CORPORATE AND INDIVIDUAL DONORS
WHO HAVE MADE A GREAT IMPACT ON OUR When most people hear the words “Pampered Chef,” it prompts When Deb was in high school, a series of personal events took For years, potatoes grown in the St. Cloud area that were
HUNGRY FRIENDS AND NEIGHBORS. memories of cooking parties among friends while enjoying a toll on her family, causing them to fall on some financial “too small” or had visual defects went to waste. But thanks
good eats and sweet treats prepared using top-of-the-line hard times. “I remember my mom working full-time in a retail to Edling Farms and 17 other potato growers, more than
cooking utensils and other products. At Second Harvest job that just didn’t provide enough income,” Deb recalls. 6 million pounds of these potatoes—perfectly edible and
A FOOD RESCUE RENEWAL Heartland, we think about the Pampered Chef’s meals in a bit of “My parents used food stamps to help through the tough fresh—have been rescued and donated to Second Harvest
Sometimes, less-than-ideal fruits and vegetables are a different context: one million meals on the dinner tables of our transitional time, but all the while they were trying to get back Heartland since 2004.
passed over by shoppers in favor of “perfect” apples neighbors in need. on their feet. They knew they had enough work ethic to pull “We call, Second Harvest
or the freshest lettuce. Lunds and Byerly’s recognized themselves out.” Heartland sends a semi
Since 1996, The Pampered Chef has been a generous partner to truck, loads up the potatoes
that this fresh, nutritious, less-than-perfect food is
Second Harvest Heartland, sponsoring the “Round Up from the Deb and her husband, Scott, have been fortunate in their and then distributes them,”
still perfectly edible and began donating it to Second
adult lives, both employed by a Twin Cities-based company says Jerome Edling. “It’s a
Harvest Heartland’s Food Rescue program in 2005.
that provides stable incomes. When they decided to seek win-win; farmers who are
Since the partnership began, Second Harvest Heartland, out a hunger relief organization to which to contribute, unable to store the potatoes
along with the Salvation Army, has collected donations Second Harvest Heartland rose to the top of the list. “I did are able to give them to the
from Lunds and Byerly’s stores across the metro, making some research on efficiency and administrative costs, and people who need them.”
a significant impact on the people who need it most. Second Harvest is impressive in that regard,” Deb says.
“We contribute to other hunger relief organizations too, Though the unpredictable
Just recently, to ramp up participation and make but are proud of how much Second Harvest can do with Minnesota weather means
it simpler for more stores to get involved in Food our gifts.” each year can bring a
Rescue, Lunds and Byerly’s invited a team from Second different kind of potato
Harvest Heartland and the Salvation Army to revisit Deb’s Christian faith reinforces her conviction that it is her season, there are always some to give. “Many times we
their stores and reintroduce the program. The team duty in the world to serve others, and urges others to follow just couldn’t keep the extra or they would spoil before they
attended department meetings and presented on how suit, no matter your beliefs. “So often, when people need help, were used, but because of our partnership with Second
the program can efficiently and effectively provide even it’s just due to an unfortunate sequence of events,” Deb says. Harvest Heartland, we can keep them moving. It’s great
more fresh food to our neighbors in need. “We shouldn’t be judgmental of people in need or how they for everybody involved,” said Jerome.
got there—all of us are a layoff away from needing help.”
Food Rescue’s renewal process at Lunds and Byerly’s Through the potato donations from Edling Farms and
is complete and progress has been significant— Deb and Scott are significant financial supporters of Second other growers in St. Cloud, Second Harvest Heartland
more departments, such as dairy, deli and meat, are Harvest Heartland, helping to provide almost 57,000 meals can provide even more fresh food for our neighbors in
participating and the amount of food that has been through their contributions to date. Second Harvest Heartland need to enjoy, and we sincerely thank these donors for
donated continues to increase. As stores adapt to the extends a sincere thanks to Deb and her family for their pioneering this important effort.
new process, donations will continue to grow each tremendous commitment to our work.
month.
Heart” program through which consultants ask customers if they
Sincere thanks to Lunds and Byerly’s for their would like to “round up” their order amount. Customers can round A GOOD REASON TO WINE
partnership and for going above and beyond to ensure up to the nearest dollar, or add on a donation amount of their What began in 2005 as a wine enthusiast group’s dream of a charitable wine-tasting event has blossomed into an elegant winter
that our neighbors have access to the fresh food they choice. 100% of funds raised through “Round Up from the Heart” evening featuring an unparalleled selection of high end wines from all over the world. Every January for the past six years, wine
desperately need. are passed along to local food banks. lovers and philanthropists alike have gathered together to enjoy the Vintner Ball, an exquisite collection of wine, food and auction
The local Round Up from the Heart Ambassador, Independent items in support of Second Harvest Heartland.
Director Phillip Barrett with Pampered Chef, and his team of One of the most unprecedented points to note about the Vintner Ball is that 100% of the funds raised at the event are donated directly
consultants are very committed to the issue of hunger. Phillip to Second Harvest Heartland. Every dollar collected at the Vintner Ball provides almost four meals to our neighbors in need by directly
recently asked a team of 25 consultants to tour the Second Harvest assisting Second Harvest Heartland’s programs.
Heartland warehouse and volunteer to pack boxes of food for the
Commodity Supplemental Food Program (CSFP). He and his team In its first year, the Vintner Ball raised $50,000 and just six years later in 2011, more than tripled that amount, raising an incredible
plan to schedule future events as they look to further engage their $160,000. In total, the event has raised nearly $800,000—a stirring testament to the compassionate nature of our supporters.
consultants in support of our work.
Second Harvest Heartland extends a sincere thanks to hosts Tim Aune, Joel Moline, Jeff Morris, Kevin Spreng, John Wanninger
Sincere thanks to The Pampered Chef and Phillip Barrett and Jim Wohlford for their ideas, dedication and benevolence over the past six years. Also, a very special thank you to Lunds &
6 7
for their tremendous efforts in support of our work. Byerly’s, the generous event sponsor who provides so much of what makes the Vintner Ball possible.

5. SPECIAL THANKS TO OUR GENEROUS DONORS
CORPORATE & FOUNDATION FINANCIAL DONORS FOOD DONORS
Casey Albert T. O’Neil Foundation Herr Family Foundation
Chanhassen Dinner Theater Honeybelles, Inc.
Leadership ($250,000 +) Crystal Farms IBEW/NECA Holiday Lights Albert’s Organics
General Mills Dean Foods Iron Fork/City Pages American Bottling Company
Target Deluxe Corporation Foundation J.A. Wedum Foundation Amport Foods
Dovenberg Family Foundation Kellogg’s Sales Company Apple Jack Orchards
Freier Family Foundation, Inc. Kemps Applewood Orchard
Mission ($100,000 +)
Get in Gear, Inc. Kraft Foods Arden Culinary
3M
GiveMN Kraus-Anderson Construction Asian Foods
Bremer Bank
Gordon and Margaret Bailey Foundation Lawson Software Ben Holmes Potato Company
Cargill
ING Lifecore Foundation Best Maid Cookie Company
ConAgra Store Brands Division of The Saint
Lifetime Fitness Foundation Mackall Crounse & Moore, PLC Cargill Animal Nutrition
Paul Foundation
MAZON: A Jewish Response to Hunger Malt-O-Meal Cargill Kitchen Solutions
Cub Foods
Minnesota Cable Communications Association Margaret H. and James E. Kelley Foundation Catallia Mexican Foods
Ecolab
Minnesota’s Own/Minnesota Grocers Association Marquette Financial Companies Cavendish Farms
Otto Bremer Foundation
Moore Family Foundation McVay Foundation Coca-Cola
Taste of NFL/Vikings Children’s Fund
Pepsi Company Metro Legal Services, Inc. Cub Foods
Thomson Reuters
Procter & Gamble Michael Foods Dakota Growers Pasta Co.
Vintner Ball
Production Sheet Metal Workers Local 10 Midstate Reclamation SD Dean Foods
Sodexo Milestone AV Techologies DeChene Boys Potatoes
Supporting ($50,000 - $99,999) Syngenta Seeds Minnesota Pollution Control Agency Del Hayes & Sons
Ameriprise Financial Inc. Taste of the Nation/Share Our Strength Minnesota State Wireless Association Deli Express
Fred C. and Katherine B. Andersen Foundation The American Bottling Company NBC Foundation Edling Farms
Frey Foundation The Curtis L. Carlson Family Foundation Northern Lights Combined Federal Campaign Ewing Farms
Let’s Kick Hunger Day The Evert Foundation Old Dutch Foods Fairmont Foods of Minnesota
Lunds and Byerly’s The Mortenson Family Foundation Olympus Frito-Lay
Macy’s The Pampered Chef Padilla Speer Beardsley G.O. Fresh
Margaret Rivers Fund The Patch Foundation Patterson Companies General Mills
SUPERVALU The Simmet Foundation Pentair Gold’n Plump Poultry
The RRW & Florence Berglund Family Foundation UnitedHealthcare PricewaterhouseCoopers LLP Kaiser International
W. Duncan and Nivin MacMillan Foundation RC Lilly Foundation Kemps
Supporting ($25,000 - $49,999) Walk to End Hunger Robins, Kaplan, Miller & Ciresi, L.L.P. KMART Distribution Center
CID, Inc. Wolters Kluwer Financial Service Rocco Altobelli Kowalski’s Markets
Clear Channel Radio Saatchi and Saatchi Land O’Lakes
Grainger Supporting ($5,000 - $9,999) Sara Lee Legendary Baking
Hugh J. Andersen Foundation Acosta Sales & Marketing Securian Foundation Lettieri’s
Qwest Foundation Advantage Sales & Marketing Shakopee Mdewakanton Sioux Community Lunds and Byerly’s
Rose Francis Foundation AgriBank FCB Solutran Malt-O-Meal
Sit Investment Associates Foundation Arizant Inc. St. Paul USBC Association Minnesota Freezer Warehouse
The Andersen Corporate Foundation Arrow Tank & Engineering Co. Tankenoff Families Foundation Mission Foods
The Bank of America Foundation Athwin Foundation The Cheesecake Factory MN Harvest Apple Orchard
The David B. Gold Foundation Best of the Best/MSP Communications The Robins Family Foundation Nutrisystems
The Mosaic Company Blue Cross and Blue Shield of Minnesota Thrivent Financial for Lutherans Oberweis Dairy
Wells Fargo Bank C.H. Robinson Worldwide Inc. TOSA Foundation Old Dutch Foods
Cameron’s Coffee Unisys Corporation Pan O Gold Baking Company
Carlson Capital Management, Inc. University of Minnesota Pepperidge Farms
Supporting ($10,000 - $24,999)
Coca Cola Bottling Venture Bank Pepsi
Advance Auto Parts
Dakota Growers Pasta Co., Inc. WellPoint Associate Giving Campaign Peterson Brothers Potatoes
Affinity Plus Federal Credit Union
Data Recognition Corporation Westminster Presbyterian Church Plum Crazy Orchard
Alliant Energy Foundation Inc.
Edward and Karayn Cunnington Family Foundation Win and Christie Neuger Family Foundation Reinhart Food Service
BankCard Service Worldwide
Frantic, Inc. Wonderbread/Hostess Riverside Potato
BI
Frito Lay Zimmer Spine Roland Marketing
Birmingham-Dorsey Charitable Trust of the US
Private Client Reserve FRWD Co. Sam’s Club
Calhoun Square Great River Energy The Schwan Food Company
Carl and Eloise Pohlad Family Foundation Hardenbergh Foundation 8 Seneca Foods 9
Silver Spring Gardens

6. SPECIAL THANKS TO OUR GENEROUS DONORS
FOOD DONORS, CONT. Mark Newhall
Erica & Tim Austrums fund of the Renaissance
Charitable Foundation Bernard & Barbara Ortt
SUPERVALU
Target
Keith Bares
Sherry & Steve Barnes
Diane & Peter Peterson
Perry C. Plank
<<
Renee & Fred Pritzker From all of us at Second Harvest
Thorpe Distributing Co. Brandon & Ana Gronseth Bartz
Kristen & Thomas Ritchie Heartland and on behalf of those
Tony Downs Food Edward R. Bazinet Foundation of the Minneapolis
Jeff Ross we serve, we extend our sincerest
US Foodservice-Minnesota Foundation
Andrea & Brian Sattler gratitude to the donors listed here,
Walgreens Ralph & Charlotte Bearman Philanthropic Fund of
Christina & Henry Shea as well as the thousands of other
Walmart the Minneapolis Jewish Federation
Doris M. Tschudy organizations and individuals who
Wholesale Produce Supply The Beaverdale Foundation of Lowry Hill
Barbara & William Welke Fund of the Vanguard contribute generously to the fight to
Bernard Berrian end hunger in the heartland.
Ann & Todd Bjorklund Charitable Endowment Program
Peter West
Blue Rock Charitable Fund of the Minneapolis
INDIVIDUAL DONORS Judi Lamble & Andrew J. Winton For your efforts in 2010 and beyond,
Foundation
Peggy & Charles Zender we thank you.
Richard Braun
Anne & Phillip Zink
The Buuck Foundation of Lowry Hill
$25,000+ Diane & Peter Byrne
* Bequest
The Roger & Fay Bredesen Family Gift Fund of the Vanessa & James Cochran
Advisor Charitable Gift Fund Terri & Robert Crosby
Susan & James Cargill Gretchen & Joseph Docter
Vera Likins* Nikki & Jon Edwards
Charles F. Murphy*
Susan M. Walz*
Alhea R. Erdahl
Rosemary Kessler & Kevin Filter
COST/BENEFIT HUNGER IMPACT STUDY
Sarah Geisert & Scott Rans With a mission stake in ending hunger through community
Jennifer & Scott Gill partnerships, Second Harvest Heartland invested in a new level
$10,000 - $24,999
Jonathon T. Guyton of collaboration in 2010, moving beyond its service boundary
Arthur Andriessen
The Philip Hadley Fund of the Fidelity Charitable as an individual agency, to co-lead a statewide platform for
Susan M. Barnes
Shirley R. Boyd Gift Fund systematic hunger relief in Minnesota. With funding from Target,
Deborah & Scott Brown Janet & Glenn Hansen fund of the St. Croix Valley Minnesota’s six Feeding America food banks released the Cost/
Judith & David Buerkle Community Foundation Benefit Hunger Impact Study in September, 2010, offering a
Sharon & J. Randal Cochrane Mark B. Hanson
unique look at the depth and breadth of hunger in Minnesota,
Joan & Ronald Cornwell Mark D. Hanson
including its reach, implications and costs.
Jill Doescher Alice S. Hart
Bonita & William Frels Wendy & Eric Hawkins The research pinpointed upwards of $1.62 billion annually in direct and indirect health
Kathleen & James Gelder Deirdre McMahon & Michael Headrick
and education cost, related to food insufficiency statewide; it also suggested that
Ann M. Gilsdorf Maggie & Robert Henry
interventions aimed at preventing hunger are sound moral, social and financial
Tessa Gunther & Scott Haag Randall Herman
Jean & Kevin Holm investments. According to the study, those who are hungry experience significantly “HUNGRY CHILDREN...
Susan Haugerud ARE MORE LIKELY
Marna & John Holman poorer health and education outcomes than do well nourished individuals. Hungry
Rosemary & Art Janousek TO EXPERIENCE
Shirley Hughes children, for example, are more likely to experience headaches, stomachaches, ear
Morton and Merle Kane Family Philanthropic Fund HEADACHES,
Kris & Rob Johnson infections, and colds, and are more likely to repeat a grade. Hungry teens are more
of the Minneapolis Jewish Federation STOMACHACHES, EAR
Kim & Garry Kieves likely to suffer from depression and commit suicide. And hungry adults are more
Elizabeth & James Mennell INFECTIONS, AND
Kathryn Shaw & Larry LaBonte likely to be obese and experience diabetes.
The Walter Parkins Fund of the Catholic COLDS, AND ARE MORE
Deborah & Vincent Louwagie
Community Foundation These mental and physical health problems come with a hefty price tag for LIKELY TO REPEAT
Sandra & Michael Luker
Katherine A. Payne Minnesotans, who pay $925 million in annual direct medical expenditures such A GRADE.”
Susan & Timothy Malecha
Bean Robinson & Walter Sawicki
Wendell and Ethel Manske Christian Foundation of as hospitalizations and medications and another $333 million annually in indirect
Carl Schenk*
The Saint Paul Foundation medical expenditures such as treating headaches and colds. Authored by researchers at the University of Minnesota’s
Mary S. Tichenor
Eleanor & John Yackel Charles May Food Industry Center, the study is the fourth in a series of groundbreaking hunger-related reports that characterize
Nancy & John McEnroe hunger in Minnesota. This suite of studies provides current and compelling data on hunger’s hold on Minnesota
Michael McGuire families, schools, businesses and communities—data that is so compelling, in fact, that a coalition of organizations is
$5,000 - $9,999 Barb & Greg Miller initiating Hunger-Free Minnesota, a movement designed to change the way individuals, organizations and governments
The John & Carolyn Allen Fund of the Fidelity Vincent Moccio view and respond to hunger.
Charitable Gift Fund Joel Moline 10 11
Robert S. Appleby The Mary E. Morris Fund of the St. Paul Foundation For more information and to read the full study, visit hungerfreemn.org.

7. AUDITED NUMBERS
REVENUE F2009 * F2010 % Change
Food Donations, In Kind $ 60,899,413 $ 71,273,239 17.0%
60
Program Services $ 4,968,304 $ 6,461,154 30.0% FOR THE FULL 59.6
MORE FOOD TO
$ 10,101,995 $ 12,239,745 21.2%
REPORT, VISIT
Contributions
46,562,500 meals provided*
Government Contracts $ 1,748,656 $ 2,281,039 30.4% in 2010.
$ 118,142 $ 60,610 -48.7% 2HARVEST.ORG/
MORE PEOPLE,
Other revenue
49.1
$ 77,836,510 $ 92,315,787 18.6% 50
FINANCIALS
pounds of food (millions)
PROGRAM EXPENSES
Food Distributed, In Kind
Programs
$
$
63,221,220
6,062,750
$
$
77,883,379
9,230,635
23.2%
52.3% 41.3 EVERY YEAR.
Administrative expenses $ 1,661,349 $ 2,277,020 37.1%
Fundraising expenses $ 3,213,257 $ 3,234,952 0.7%
40 Thanks to your generous contributions of food, funds
Total Functional Expense $ 74,158,576 $ 92,625,986 24.9% and time, Second Harvest Heartland has nearly doubled
34.4
the amount of food we were able to distribute just five
Net Excess (or Deficit) $ 3,677,934 $ (310,199)
29.8
years ago. In 2010, we provided more than 46.5 million
30 meals to our hungry friends and neighbors.
ASSETS
IN 2010, WE Thanks for all you do, and we look forward to providing
Current Assets
Cash and Cash Equivalents $ 1,239,431 $ 1,642,252 32.5% APPPLIED food for even more of our neighbors in 2011.
94% OF
20
Investments $ 3,339,063 $ 2,196,149 -34.2%
2006 2007 2008 2009 2010
Accounts Receivable:
EVERY
Trade $ 563,823 $ 844,059 49.7% *1.28 lbs per meal.
Grants $ 156,517 $ 499,587 219.2%
DONATION
Other $ 34,109 $ 240,667 605.6%
Inventory $ 5,447,507 $ 4,713,907 -13.5%
Prepaid Expenses $ 70,857 $ 28,679 -59.5%
Total Current Assets $ 10,851,307 $ 10,165,300 -6.3%
TOWARD INCREASING
Land, Buildings and
Equipment Net $ 4,994,942 $ 5,338,921 6.9% HUNGER $.035 DISTRIBUTION,
PROGRAMS.
Other Assets $ 10,309 $ 10,309 0.0%
Total Assets $ 15,856,558 $ 15,514,530 -2.2%
$.030 $.028
INCREASING
LIABILITIES AND NET ASSETS
Current Liabilities
$.025 $.024
COMMUNITY VALUE.
Accounts Payable $ 989,558 $ 917,169 -7.3% $.020 In addition to providing more meals and better nutrition to
$.017
Current Maturities of our neighbors, Second Harvest Heartland helps our partners
Long-Term Debt $ 162,519 $ 172,200 6.0% $.014 do more with less. We have passed on our cost savings to
$.015
Fiscal Agent Payable $ 53,238 $ 16,662 -68.7%
our agency partners, so that their shared maintenance—
Accrued Expenses $ 360,205 $ 599,860 66.5%
Total Current Liabilities $ 1,565,520 $ 1,705,891 9.0% $.010 the contribution they make to help offset the storage and
Long-Term Debt, handling costs we incur—has dropped dramatically despite
Net of Current Portion $ 1,507,093 $ 1,334,893 -11.4% $.00 the increase in both food prices and need.
Total Liabilities $ 3,072,613 $ 3,040,784 -1.0% 2007 2008 2009 2010
94%
Shared maintenance fees in 2010 were $.014 per pound—50%
Net Assets lower than 2007!
Unrestricted
Operations $ 7,537,168 $ 8,291,203 10.0%
In Kind $ 5,050,120 $ 4,100,760 -18.8%
$ 12,587,288 $ 12,391,963 -1.6%
Temporarily Restricted $ 196,657 $ 81,783 -58.4%
$ 12,783,945 $ 12,473,746 -2.4%
IN 2010, WE COLLECTED AND DISTRIBUTED
Total Net Assets
Total Liabilities
and Net Assets $ 15,856,558 $ 15,514,530 -2.2%
Program Expense: 93.4% 94.0% 92% MORE FOOD THROUGH THE FOOD
General & Administration Expense:
Fundraising Expense:
2.2%
4.3%
2.5%
3.5% 12 RESCUE PROGRAM THAN IN 2009. 13 13
* In accordance with USDA policy memo FD-104 issued February 18, 2010, our valuation method changed and thus the
2009 numbers reported have been restated to reflect this change. For more information, visit 2harvest.org/financials.

8. SPECIAL THANKS TO THE SECOND HARVEST HEARTLAND 2010-2011
BOARD OF DIRECTORS
Joel Anderson Rob Johnson
SVP – Northern Plains Division, Walmart Senior Vice President (retired), Cargill, Inc.
Jill Bickford Tom Jollie
Executive Vice President, Branch Director, Bremer Bank Vice President, Padilla Speer Beardsley
Tom Butterfield, Member-At-Large Russ Kaegebein, Treasurer
Vice President, Strategy & Operations, Target Sodexo USA (retired)
Erin Carnish, Vice Chair Peter Lawyer
Sr. Vice President – Innovative Health and Technology Solutions, Senior Partner and Managing Director, Boston Consulting Group
Optum Health Care Solutions
Dr. Craig Lewis
Patrick Deconinck President/CEO, People Serving People
Vice President and General Manager - Industrial Adhesives and
Tapes, 3M Bill McDonald
Partner, Oppenheimer Wolff & Donnelly LLP
Bill Finnegan
Executive Account Manager, Information Builders, Inc. Jon McTaggart
Chief Operating Officer, American Public Media
Sarah Geisert
Sr. Director, Product Safety, General Mills, Inc. Joel Moline
Vice President, Financial Advisor, Merrill Lynch
Jim Gilliam, Chair
President, Northern/Northwest Region, SUPERVALU INC. Jamie Rice
Principal and Chief Operating Officer, Yukon Partners.
John Hausladen
President, MN Trucking Association Kirsten Vosen
Partner, CPA, Deloitte & Touche LLP
Shirley Hughes, Secretary
Vice President (retired), Ceridian Corp. Mike Witt
Vice President, Merchandising, Cub Foods
14
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