9. Food Festival Ideas Strong message about eating locally, healthy eating, supporting local shops, reducing food miles Graham Anderson & Finlay Kerr – both guest house owners in Crail - started to plan a food festival Crail Harbour known for seafood but don’t want to restrict festival to seafood Crail already has two festival events: Crail Community Festival (last 2 weeks in July) East Neuk Festival (first 5 days of July)
10. Festival ideas presented Social evening for business group in September 2010 Graham Anderson and Finlay Kerr presented their ideas for a Crail Food Festival Susan McNaughton did a quick presentation on using Social Media to boost business The idea of launching a Crail Food Festival began to take shape Susan wrote a blog post with a summary of ‘where we are’ (Coconuts don’t grow in Crail)
11. Crail Food Festival publicity This is a new festival event for 2011 There is no funding (yet) We need to create a buzz We reserve a domain name www.crailfoodfest.co.uk We set up a Facebook Page – facebook.com/Crail.Food.Festival in Sept 2010 We set up a Twitter Account in Sept 2010 twitter.com/CrailFoodFest Local artists at Crail Gallery design a leaflet and copies are printed in late October 2010 – funded by a donor
12. Crail Food Festival – Facebook wins We started posting updates about the Crail Food Festival and building a ‘following’ An early consequence was that a local producer posted this on our Facebook Wall