Ways to promote your Facebook page for Festivals and Events just starting to use social media tools - off-line ways to promote your on-line presence

1. PROMOTING YOUR FACEBOOK PAGE
Presentation for
Scottish Borders Council – December 2012

2. OFF-LINE WAYS TO PROMOTE YOUR
FACEBOOK PAGE
 Put your Facebook Page details on all printed
materials
 Include a link to your Facebook Page on Letterhead
paper
 Include details in your Press Releases
 Print signs and have them visible at your event

3. PRINTED MATERIALS
Make it easy for people
to find out more –
include the web
address for your
Facebook page on your
leaflets and posters

4. MAKE SOME BIG SIGNS!
Facebook.com/YourEventName

5. ON-LINE WAYS TO PROMOTE YOUR
FACEBOOK PAGE
 Put a link to your Facebook page on your emails
 Link to your Facebook page from your Website
 Include a ‘like’ box on your page
 Post links to your Facebook page on Twitter
 Visit other pages and post helpful comments on
their discussions, acting ‘As Your Page’
 Ask your friends!

6. LINK FROM YOUR WEBSITE

7. FACEBOOK LIKE BOX ON YOUR WEBSITE

8. RUNNING COMPETITIONS
 Beware! Facebook guidelines are strict around
running competitions (Facebook Page Guidelines)
 You will need to use a competition app such as
Wildfire
 Or you could run the competition on your website,
but promote it via Facebook links

9. HELP WITH SOCIAL MEDIA
 This training package prepared by Susan
McNaughton (http://www.susanmcnaughton.com)
 Contact: 07742 418388
 Email: susan@susanmcnaughton.com
• Twitter https://twitter.com/#!/SusanMcNaughton
• Facebook:
https://www.facebook.com/Susan.McNaughton.Social.Media
• LinkedIn: http://www.linkedin.com/in/SusanMcNaughton