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2 Ten Marketing Strategies: How to Create Compelling Content
1.
Marketing Strategies for
Businesses How to Create Valuable Content
2.
Baseline • Make it
easy to understand and recall your content — Apply Rules of Engagement — Focus on clarity — Be concise Copyright - 2 Ten, LLC 2
3.
Rules of Engagement 1.
Know your audience. 2. Speak their language. 3. Provide accurate, actionable information. Copyright - 2 Ten, LLC 3
4.
Know Your Audience •
Know your audience – CEO, Decision-maker, Manager, Administrative • What worries them? Copyright - 2 Ten, LLC 4
5.
Be Understood • Use
active voice – Create forward momentum • Accompany problems with solutions Copyright - 2 Ten, LLC 5
6.
Deliver • Clarify value
– Quickly, clearly state the economic benefits of your product/service Copyright - 2 Ten, LLC 6
7.
Partner With Experts •
2 Ten, LLC – Twenty years of marketing, sales and professional writing experience • Clinical research, healthcare, and scientific consulting industries Copyright - 2 Ten, LLC
8.
Choose 2 Ten,
LLC • Original, creative content – Website, blogs, press releases, collateral, white papers, surveys Copyright - 2 Ten, LLC
9.
2 Ten, LLC Professional
Marketing Services Jared Byer Principal, 2 Ten, LLC jared@2tenllc.com 913.980.0028 @2tenllc www.2tenllc.com 2 Ten, LLC is a veteran-owned business Copyright - 2 Ten, LLC
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