The Crossroads of Social Media and Content Marketing
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Originally presented at the Multifamily Social Media Summit, January 31, 2013.
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The Crossroads of Social Media and Content Marketing
- 1. The Crossroads of Social Media and Content Marketing Mike Whaling, 30 Lines Discussion at #msms13
- 2. Use social media to build a broad online presence for your brand. #msms13
- 3. Social media influences search. #msms13
- 4. 4
- 5. Content sparks conversation. #msms13
- 6. #msms13
- 7. #msms13
- 8. #SB47 #HarBowl #SuperBowl #49ers #NFL #Ravens #SuperBaugh #QuestForSix
- 9. …not to mention all the commercials. #msms13 9
- 10. Fans want to talk about you, but you need to give them something worth sharing. #msms13 10
- 11. #msms13
- 12. Social channels extend content. #msms13
- 13. 13
- 14. 14
- 15. #msms13 15
- 16. Use social to inspire and inform content. #msms13
- 18. Social media is content. #msms13
- 19. #msms13
- 20. Social media is quick. #msms13
- 21. 21
- 22. 22
- 23. Social media is mobile. #msms13
- 24. #msms13
- 25. “2012 was a big year for us. We made the big transition where now there are more people using Facebook on mobile everyday than on desktop.” #msms13
- 27. It’s called social media for a reason. #msms13
- 28. Don’t do social. Be social. #msms13 28
- 29. Takeaways • Make content mobile, easy to share. • Be social. Have conversations. • Content opportunities are everywhere. • Go. Try. Learn. Repeat. #msms13
- 30. Mike Whaling // 30 Lines apartments.30lines.com Text my30 to 88000 #msms13