Intelligent Pipelining: We think that all good design work begins with thoughtful research. Intelligent Pipelining helps to understand what design research is and why it is necessary. We outline proven research techniques and methods, and explain how to incorporate them in any design development process. Topic 1: User Needs / With the help of mobile devices public transport will become more effective for the user.

1. Intelligent Pipelining
Chris Bleuel / Fuen erken Design AG

2. A future-oriented project always begins with a wish.

3. What is the lack of public transport systems in today`s
metropolitan areas?
6h / 108€

4. Our systems often just ignore our needs or do not listen to us
properly because they just do what they are designed for.
576h

5. But can such applications do a better job?
10.368€

6. Imagine the utopic idea of jumping into a tube and be spat out just
where you wish to be.
5.316

7. Our focus should lie on individual user needs and
better communication!
Intelligent Train System Intelligent Pipelining MVG Live
2006 2007 2009

8. User Needs

9. Hierarchy of Needs
> physiological - hunger, thirst, to be tired, etc.
> psychological - success, love, feeling of security
Self-actualization
Esteem
Love/belonging
Safty
Physiological
Abraham Maslow 1943

10. User Needs
... in context of interaction and interface design
Self-actualization
Esteem
Love/belonging
Safty
Physiological
Abraham Maslow 1943

11. Tokyo / Shinjuku Station / 8:40 am user need: flexibility

12. Tokyo / Iidabashi / 10:32 pm user need: orientation

13. Munich / S8 / 10:10 am user need: ease of use

14. London / Stansted Airport / 4:50 am user need: transparency

15. Berlin / Bahnhof Zoologischer Garten / 3:00 pm user need: trust

16. User Needs
flexibility
orientation
ease of use
transparency
trust

17. User Behaviour

18. „The average speed of the ants remains constant, regardless of the
density of the traffic.“
Technology Review, First rule of ant traffic: no overtaking, March 19, 2009

19. Communication

20. Can mobile devices solve our communication problems?
User

21. Personalization
User Needs
Information Service

22. User Szenario Berlin > Vienna

24. The focus lies on:
> Personal Time Management Optimisation
> Information Foretelling
> Interface Data Visualisation

25. Heart Rate Layer
Berlin Vienna

26. Event Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
Taborstraße (Wien)
U-Bahn U4 Heiligenstadt (Wien)
Vienna Airport > CAT 9050 Landstraße-Linie CAT (Wien)
Airport Tebel (Berlin) > Boarding Gate 13 A
U6 Jakob-Kaiser-Platz (Berlin) > Bus X9
U6 Mehringdamm (Berlin)
Gneisenaustrasse (Berlin)

27. Flow of Information Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
U-Bahn U4 direction Friedrich-Engels-Pla
footway/ escalator downstairs/ footway ca. 3 min
gate 13 A / departure 10 min delay
footway to Bus X9 / 2 min delay
U6 direction Alt Tegel

28. User Needs Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
orientation
transparency
orientation / ease of use / flexibility
orientation
orientation
trust / ease of use
transparency

29. Service Layer
5:30 5:53 6:21 6:37 8:22 9:04 9:42
maps
schedule / maps
payment system / schedule
maps / schedule
maps / schedule
payment system
time management tool

30. 5:30 5:53 6:21 6:37 8:22 9:04 9:42

31. Personalized Information Fortelling
+ 0:20 + 0:10 + 0:10 + 0:18 + 0:45 + 0:20 + 0:15

33. Our focus should lie on individual user needs and
better communication (-DESIGN) !

35. Example:
User Needs > Functional Sec. > Interaction D. > Information D. > Visual D.
Analysis > Design > Prototyping > Evaluation
Idea > Formative Research > Summative Research > Solution
...

36. User Needs > Functional Sec. > Interaction D. > Information D. > Visual D.
jesse james garrett
Analysis > Design > Prototyping > Evaluation
donald norman
Idea > Formative Research > Summative Research > Solution
Jenn + Ken Visocky O´Grady
...

37. Our focus should lie on individual user needs and
better communication (-DESIGN) !
Airport Tebel (Berlin) 8:22
U6 Jakob-Kaiser-Platz (Berlin) > Bus X9 6:37
U6 Mehringdamm (Berlin) 6:21

38. Intelligent Pipelining
trust 8:22
orientation 6:37
transparency 6:21

39. Chris Bleuel
Head of Fuenfwerken Interactive
Fuenfwerken Design AG
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10115 Berlin www.33ff00.eu
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