3. VISUAL LITERACY
The ability to interpret, use and create visual media
in ways that advance thinking, decision making,
communications, and learning.
Form of Communication
4. WHAT VISUAL LITERACY IS NOT
NOT inherent, but a learned skill
You don’t learn to write by reading so you don’t become
visually literate by watching TV
Technologically aware does NOT = visually literate.
Seeing is NOT believing anymore.
1986
Beginnings of
Digital imaging
Depression
1936
6. WHO IS DOING IT?
We are surrounded by visual information every day.
5,000 visual messages per day
News media, blogs, youtube
Education – video, powerpoints, streaming video
7. HOW DOES IT WORK
Visuals have the power to capture and hold
audience attention
Significantly increase the percent of recall
particularly over audio
8. WHY IS IT SIGNIFICANT
Vision is our dominant sense
11. DOWNSIDE
For instructors – time needed to incorporate visual
information
Where to find relevant images
Skills needed to create your images
Is this helping to create short attention spans of
viewers.
12. THE FUTURE
Visual Will continue to grow.
Digital natives will use it through elementary, high
school and college.
Students will expect instructors to use visuals in
their teaching.
13. WHAT DOES IN MEAN FOR TEACHING
Increases absorption of visual images
Remember 10% of auditory after 3 days.
Add images and retention is 65%.
Schools have equipped classrooms with basic
technology to support projection of visual and
textual information.
Teachers are being trained to use technology.
