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Webinar slides-how-to-maximise-the-impact-of-m health-services-for-maternal-and-child-health
1.
November 2012
How to Maximise the Impact of mHealth Services for Maternal and Child Health Restricted - Confidential Information © GSMA 2012
2.
mHealth Webinar MDG 4:
Child Health Understanding the Problem: almost 3 million of all the babies who die each year can be saved with low-tech, low-cost care (WHO) Global under-five mortality rate dropped from nearly 12 million in 1990 to an estimated 6.9 million in 2011 (UNICEF). 82% of under-five deaths are in Sub-Saharan Africa and South Asia in 2011. Restricted - Confidential Information © GSMA 2012
3.
mHealth Webinar MDG 5:
Maternal Health Understanding the Problem: up to 358 000 women die each year in pregnancy and child birth (WHO) Only 9 Countdown countries are on track to achieve MDG 5, and 25 have made insufficient or no progress. Restricted - Confidential Information © GSMA 2012
4.
mHealth Webinar mHealth: 4
Key Drivers… For scaled integration of mobile into the health system 1. Reducing fragmentation 2. Supporting scale 3. Replication across other disease portfolios and countries 4. Alignment of the value proposition for health and mobile Restricted - Confidential Information © GSMA 2012
5.
mHealth Webinar Our Speakers •
Judy Njogu: Product Manager for eHealth & eLearning; Safaricom • George Held: VP of Commerce; Etisalat. • Alice Fabiano: Senior Program Officer and Advisor; Johnson & Johnson Corporate Contributions. • Joanne Stevens: consultant to Mobile Alliance for Maternal Action (MAMA); South Africa. Restricted - Confidential Information © GSMA 2012
6.
mHealth Webinar Key Driver
1: Reducing Fragmentation Proliferation of mHealth services in countries and across disease portfolios • What is the role of Government? • How important is Partnership? • How can local and international partners collaborate? Resource: https://mobiledevelopmentintelligence.com/products Restricted - Confidential Information © GSMA 2012
7.
mHealth Webinar
Key Driver 2: Delivering Scale Importance of vertical integration: mHealth, Mobile Money, mLearning • Is mHealth and mMoney integration driving scale? • What are funders looking for? • What can we expect with vertical integration of money, health, learning, etc.? Resource: https://mobiledevelopmentintelligence.com/products Restricted - Confidential Information © GSMA 2012
8.
mHealth Webinar Key Driver
3: Replication across disease portfolios and countries Importance of extracting and embedding best practices into organisations • What are emerging best practices from funding, NGO and mobile operator perspectives? Resource: https://mobiledevelopmentintelligence.com/products Restricted - Confidential Information © GSMA 2012
9.
mHealth Webinar
Key Driver 4: Alignment of the health & mobile value proposition Understanding alignment of ROIs, ARPUs, brand loyalty with traditional clinical outcome, access and cost drivers of health industry • What is a shared value proposition? • How can NGO’s incentivise mobile and private sector? • How best engage with mobile operators? https://mobiledevelopmentintelligence.com/products Restricted - Confidential Information © GSMA 2012
10.
mHealth Webinar
QUESTIONS? 10 Restricted - Confidential Information © GSMA 2012
11.
mHealth Webinar
Thank you! www.gsma.com/mHealth www.mobiledevelopmentintelligence.com Twitter: @GSMAm4d Email: mhealth@gsm.org Restricted - Confidential Information © GSMA 2012