https://mhealthinsight.com/2016/09/08/join-us-at-digipharm-2016-conference/

1. #DigiPharm
Irish Street Medicine
Symposium 2016
The opportunity for Pharma
to go Mobile First
London, UK
5-6th
October 2016

2. #DigiPharm
Irish Street Medicine
Symposium 2016
http://www.twitter.com/mHealth
David Doherty
CoFounder, 3G Doctor
twitter.com/mHealth

3. #DigiPharm
Irish Street Medicine
Symposium 2016
#DigiPharm
http://search.twitter.com/

4. #DigiPharm
Irish Street Medicine
Symposium 2016

5. #DigiPharm
Irish Street Medicine
Symposium 2016
Why do we think there are
so many big Pharma Brands?

6. #DigiPharm
Irish Street Medicine
Symposium 2016
Market complexities make it impossible to
measure the value of Pharma's product

7. #DigiPharm
Irish Street Medicine
Symposium 2016
Doing more has been twinned with
Financial Reward

8. #DigiPharm
Irish Street Medicine
Symposium 2016
Mobile has changed everything

9. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
Mobile is the newest mass media

10. #DigiPharm
Irish Street Medicine
Symposium 2016
1st – mobile is personal
2nd – mobile is permanently carried
3rd – mobile is always on
4th – mobile has a built-in payment channel
5th – mobile is available at the point of creative impulse
6th – mobile is most accurate at measuring its audience
7th – only mobile can capture the social context of consumption
8th – only mobile can offer augmented reality
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
Unique attributes of Mobile as a Mass Media

11. #DigiPharm
Irish Street Medicine
Symposium 2016
Mobile isn't a subset of the Internet
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There are
Landline phones
1.1B

12. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There are
PCs
(desktops+laptops
+netbooks+tablet PCs)
1.5B
Mobile isn't a subset of the Internet

13. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There are
TVs
2B
Mobile isn't a subset of the Internet

14. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There are
mobile subscriptions
7.1B
Mobile isn't a subset of the Internet

15. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
There are
mobile subscriptions
7.1B
The President of the USA can SMS
a mother in an Indian village

16. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
68%Say they check their phone
within 15 mins of waking up
Mobile isn't a subset of the Internet

17. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
We check our mobiles
a day
150
Mobile isn't a subset of the Internet

18. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2010/01/11/ http://Twitter.com/TomiAhonen/
>>>
Mobile isn't a subset of the Internet

19. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mHealthInsight.com/2009/11/10/
Mobile: the only technology that's more
distributed amongst the world's poor

20. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mhealthinsight.com/2010/03/22/
2000-2010: The Nokia Decade

21. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mhealthinsight.com/2010/03/22/
2010-2020: The mHealth Decade?

22. #DigiPharm
Irish Street Medicine
Symposium 2016
When Technology Converges
it converges to Mobile

23. #DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2015/03/16/
The iPhone is becoming
synonymous with Health

24. #DigiPharm
Irish Street Medicine
Symposium 2016
Let me help you imagine a
Mobile First Pharma Brand

25. #DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/

26. #DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/

27. #DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/

28. #DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/

29. #DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/

30. #DigiPharm
Irish Street Medicine
Symposium 2016
What does Mobile First look like?
https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/

31. #DigiPharm
Irish Street Medicine
Symposium 2016
Think Mobile First
Packaging
Clinical Trials
Employee Communications
Information and Services for Patients
Social Media & Feedback
https://mhealthinsight.com/2016/01/02/heres-why-mobile-should-be-your-ny2016-resolution/

32. #DigiPharm
Irish Street Medicine
Symposium 2016
Mobile First starts with SMS

33. #DigiPharm
Irish Street Medicine
Symposium 2016
Can we afford a Mobile First approach?
https://mhealthinsight.com/2012/03/24/

34. #DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2016/08/11/
The world's biggest & most profitable company
wants to evolve into a Healthcare brand

35. #DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2015/03/16/
Apple are so confident they're ignoring
Insurance Companies

36. #DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2015/03/16/
It's time for Pharma Brands
to go Mobile First

37. #DigiPharm
Irish Street Medicine
Symposium 2016
Minimum Viable Product (MVP)
a product with just enough features to
gather validated learning about a
product and it's continued
development.

38. #DigiPharm
Irish Street Medicine
Symposium 2016
Minimum Ethical Product (MEP)
a product with just enough features
to be considered ethical.

39. #DigiPharm
Irish Street Medicine
Symposium 2016
Minimum Ethical Product (MEP)
a product with just enough features
to be considered ethical.
CAN YOU IMAGINE A
DIFFERENT WAY?

40. #DigiPharm
Irish Street Medicine
Symposium 2016
Imagine your companies most
important key perfomance indicator
was how ethical you were?

41. #DigiPharm
Irish Street Medicine
Symposium 2016
This is the world's biggest Clinical Trial
Recruitment & Participation Opportunity
https://www.youtube.com/watch?v=5CvvXXRrbVc

42. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical

43. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://mhealthinsight.com/2015/05/21/

44. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://mhealthinsight.com/2015/05/21/

45. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.bnf.org/products/apps/

46. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical

47. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.3D4Medical.com/

48. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.Alivecor.com/

49. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.Alivecor.com/

50. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://mhealthinsight.com/2015/11/26/

51. #DigiPharm
Irish Street Medicine
Symposium 2016
The Mobile Medical
https://www.d-eyecare.com

52. #DigiPharm
Irish Street Medicine
Symposium 2016
http://mhealthinsight.com/2013/12/27/
Disease Management

53. #DigiPharm
Irish Street Medicine
Symposium 2016
Embedding Connectivity
http://www.news-medical.net/news/20160418/How-will-IoT-impact-healthcare-An-interview-with-David-Doherty.aspx

54. #DigiPharm
Irish Street Medicine
Symposium 2016
Embedding Connectivity
http://www.rte.ie/news/2016/0914/816527-ebola-nurse-cafferkey/

55. #DigiPharm
Irish Street Medicine
Symposium 2016
https://mhealthinsight.com/2016/08/22/streetmedicine/
Mobile has made it cheaper to distribute
quality health information than water

56. #DigiPharm
Irish Street Medicine
Symposium 2016
Mobile convergence provides an
opportunity to reduce complexity

57. #DigiPharm
Irish Street Medicine
Symposium 2016
Mobile First Design

58. #DigiPharm
Irish Street Medicine
Symposium 2016
How would Elon Musk develop new drugs?

59. #DigiPharm
Irish Street Medicine
Symposium 2016
How would Elon Musk develop new drugs?

60. #DigiPharm
Irish Street Medicine
Symposium 2016
Share, connect & propagate best practice
https://mhealthinsight.com/2010/11/23/what-if-sir-william-osler-had-tweeted/

61. #DigiPharm
Irish Street Medicine
Symposium 2016
No one is going to get fired
for going Mobile First

62. #DigiPharm
Irish Street Medicine
Symposium 2016
http://www.twitter.com/mHealth
David Doherty
CoFounder, 3G Doctor
twitter.com/mHealth
Thank you!