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Best Practices for Deploying

Captioning with Kaltura
Kaltura Connect – September 30, 2013

Tole Khesin
VP Marketing
3Play Media
tole@3playmedia.com

1
About 3Play Media
‣
‣
‣
‣

Captioning + transcription + translation
MIT spinout in 2007
700+ customers in enterprise, gov’t, media, higher ed
Based in Cambridge, MA

2
About 3Play Media
‣
‣
‣
‣

Captioning + transcription + translation
MIT spinout in 2007
700+ customers in enterprise, gov’t, media, higher ed
Based in Cambridge, MA

50+ Mutual Kaltura Customers

3
Agenda
‣ Accessibility trends
‣ Captioning basics
‣ Accessibility laws
‣ Value propositions
‣ Kaltura captioning process
‣ Beyond captions
‣ Q&A

4
Accessibility - a Growing Concern
‣ Worldwide: 1 billion people have a disability
‣ U.S.: 56.7 million have a disability (48 million
related to hearing)
‣ U.S.: 11% of higher ed students have a
disability
‣ U.S.: 45% of 1.6 million veterans sought
disability (177,000 related to hearing loss)

5
What Are Captions?
‣ Text that has been time-synchronized with the
media
‣ Captions convey all spoken content as well as
relevant sound effects
‣ Originated in the early 1980s from an FCC
mandate for broadcast TV

6
What Are Captions?
Terminology
‣ Captioning vs. Transcription

7
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling

8
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning

9
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
‣ Post Production vs. Real-Time

10
How Are Captions Used?

11
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
Section 504
‣ Part of Rehabilitation Act of 1973
‣ Anti-discrimination law

12
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
Section 504
‣ Part of Rehabilitation Act of 1973
‣ Anti-discrimination law
ADA
‣ Title II (public entities) + Title III (commercial
entities)
‣ Netflix lawsuit implications

13
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with federal subsidies
Section 504
‣ Part of Rehabilitation Act of 1973
‣ Anti-discrimination law
ADA
‣ Title II (public entities) + Title III (commercial
entities)
‣ Netflix lawsuit implications
CVAA
‣ Applies to content that airs on TV + Internet
14
CVAA Timeline
‣ Phased In: All prerecorded programming that is
not edited for Internet distribution
‣ Phased In: Live & near-live programming
originally broadcast on television.
‣ Sep 30, 2013: Prerecorded programming that is
edited for Internet distribution.
‣ Mar 30, 2014: Archival programming (45 days)
‣ Mar 30, 2015: Archival programming (30 days)
‣ Mar 30, 2016: Archival programming (15 days)

15
Value Propositions?
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitive environments
‣ Search
‣ Reusability
‣ Navigation, better UX
‣ SEO/discoverability
‣ Used as source for translation

16
Kaltura Captioning Process

17
Kaltura Captioning Process

18
Platform Integrations
Video Player / Platform Integrations

19
Overview of 3Play Media Services

Captioning

Translation

Transcription

Interactive
Search Tools

Automated Transcript
Alignment

Integrations / API

20
Captions Plugin

‣

Works with most video
players

‣

Searchable

‣

‣

Customizable

‣

Supports multiple
languages

SEO boost

21
Interactive Transcript

22
Example – Infobase Learning

23
Q&A
Tole Khesin
3Play Media
tole@3playmedia.com
+1.617.764.5189 X103
Resources
http://www.3playmedia.com/services-features/tools/integrations/kaltura/

24

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Best Practices for Deploying Captioning with Kaltura

  • 1. Best Practices for Deploying Captioning with Kaltura Kaltura Connect – September 30, 2013 Tole Khesin VP Marketing 3Play Media tole@3playmedia.com 1
  • 2. About 3Play Media ‣ ‣ ‣ ‣ Captioning + transcription + translation MIT spinout in 2007 700+ customers in enterprise, gov’t, media, higher ed Based in Cambridge, MA 2
  • 3. About 3Play Media ‣ ‣ ‣ ‣ Captioning + transcription + translation MIT spinout in 2007 700+ customers in enterprise, gov’t, media, higher ed Based in Cambridge, MA 50+ Mutual Kaltura Customers 3
  • 4. Agenda ‣ Accessibility trends ‣ Captioning basics ‣ Accessibility laws ‣ Value propositions ‣ Kaltura captioning process ‣ Beyond captions ‣ Q&A 4
  • 5. Accessibility - a Growing Concern ‣ Worldwide: 1 billion people have a disability ‣ U.S.: 56.7 million have a disability (48 million related to hearing) ‣ U.S.: 11% of higher ed students have a disability ‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss) 5
  • 6. What Are Captions? ‣ Text that has been time-synchronized with the media ‣ Captions convey all spoken content as well as relevant sound effects ‣ Originated in the early 1980s from an FCC mandate for broadcast TV 6
  • 7. What Are Captions? Terminology ‣ Captioning vs. Transcription 7
  • 8. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling 8
  • 9. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning 9
  • 10. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning ‣ Post Production vs. Real-Time 10
  • 11. How Are Captions Used? 11
  • 12. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law 12
  • 13. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications 13
  • 14. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications CVAA ‣ Applies to content that airs on TV + Internet 14
  • 15. CVAA Timeline ‣ Phased In: All prerecorded programming that is not edited for Internet distribution ‣ Phased In: Live & near-live programming originally broadcast on television. ‣ Sep 30, 2013: Prerecorded programming that is edited for Internet distribution. ‣ Mar 30, 2014: Archival programming (45 days) ‣ Mar 30, 2015: Archival programming (30 days) ‣ Mar 30, 2016: Archival programming (15 days) 15
  • 16. Value Propositions? ‣ Accessibility for deaf and hard of hearing ‣ For ESL viewers ‣ Flexibility to view in noise-sensitive environments ‣ Search ‣ Reusability ‣ Navigation, better UX ‣ SEO/discoverability ‣ Used as source for translation 16
  • 19. Platform Integrations Video Player / Platform Integrations 19
  • 20. Overview of 3Play Media Services Captioning Translation Transcription Interactive Search Tools Automated Transcript Alignment Integrations / API 20
  • 21. Captions Plugin ‣ Works with most video players ‣ Searchable ‣ ‣ Customizable ‣ Supports multiple languages SEO boost 21
  • 23. Example – Infobase Learning 23
  • 24. Q&A Tole Khesin 3Play Media tole@3playmedia.com +1.617.764.5189 X103 Resources http://www.3playmedia.com/services-features/tools/integrations/kaltura/ 24