CJ Johnson from 3Play Media spoke with Matt Bochniak from Johns Hopkins University and Wendy Collins from Infobase Learning about how they are leveraging closed captions, subtitles, and transcripts in higher education. The presentation was given at Kaltura Connect 2014.
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Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning
1. Leveraging Closed Captions
and Transcripts
CJ Johnson
VP, Product
3Play Media
Matt Bochniak
Multimedia Specialist
Johns Hopkins University
Wendy Collins
VP, Digital Strategy
Infobase Learning
2. ‣ 3Play Media + Kaltura/MediaSpace captioning
‣ Use cases and benefits
‣ Johns Hopkins University: Challenges & strategies
‣ Infobase Learning: Searchable captions & interactive transcripts
‣ Q&A
Agenda
3. About 3Play Media
‣ Captioning + transcription + subtitling
‣ MIT spinout in 2007
‣ 800+ customers in higher ed, enterprise, government, media
‣ Based in Cambridge, MA
4. About 3Play Media
‣ Captioning + transcription + subtitling
‣ MIT spinout in 2007
‣ 800+ customers in higher ed, enterprise, government, media
‣ Based in Cambridge, MA
‣ 50+ mutual Kaltura customers
7. Captioning with Kaltura KMC
‣ Automated workflow
from KMC
‣ Flexible turnaround
‣ Auto post-back
‣ Instant compatibility
with interactive
transcript
8. Captioning with MediaSpace
‣ Role-based approval
workflow
‣ Turnaround selection
‣ Auto post-back
‣ Built-in interactive transcript
9. Use Cases & Benefits
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitive environments
‣ Search
‣ Reusability
‣ Navigation, better UX
‣ SEO/discoverability
‣ Used as source for translation
12. JHU-Engineering for Professionals (EP)
• Part-Time graduate engineering program
• Eleven fully online Master’s degrees
• Worldwide program
• 1,965 students enrolled in online courses last year
13. EP’s Kaltura
• Over 5,600 videos currently in our catalog
• Average run time for each video is 15 minutes
• Most videos are audio-over-narrated presentation
• Example video
14. Current Closed-Captioning
• 3PlayMedia does all of EP’s captioning
• EP closed captions all videos in an online
course when a student enrolled in that course
makes a formal request for accommodations
or by faculty request.
15. Challenges
• In the future, all schools may be required to
add captions to all online video content
• Estimated cost for EP to complete this in FY 15
is approximately $325,000
16. Strategy
• Captioning responsibilities delegated across
instructional technology staff
– Multimedia staff support instructional designers,
who then assist faculty with captioning
– All new online courses, as well as online courses
going through redesign should be captioned
19. By the Numbers
# of Full Videos 20,000+
# of Video Segments 350,000+
# of Producers 850+
# of Subjects 40+
# of Views 100 million +
# of Customers 2,000+ schools & libraries
# of Users 13 million +
20. Anthropology
Archival Films & Newsreels
Area Studies Art & Architecture Biology
Business & Economics
Careers & Job Search
Communication
Computers & Technology
Criminal Justice
Earth Science
Education
English & Language Arts
Environmental Science
Family & Consumer Sciences
Geography
Guidance & Counseling
Health
History
Mathematics
Music & Dance
Philosophy & Religion
Physical Science
Political SciencePsychologySociology
Technical Education
World Languages
Nursing World Cinema
22. Playback Integration Tools Search Accessibility
Player Features Embed Code Playlist Tool Basic Search Any Platform
Dynamic Bitrate LMS Integration Sharing Tools Search Assist Any Device
HD Quality LibGuides Custom Clip Tool Search Filters From Anywhere
Mobile
Optimized
MARC Records Content Widgets Search Widgets Closed Captions
16:9 & 4:3
Players
Discovery Tools Citation Tool XML Gateway
Interactive
Transcripts
24. 2001 2006 2009 2012
Primary
Format
VHS DVD
Streaming
& DVD
Streaming
% Captioned <30% 50% 65% 98%
Time 6 months 4 months 2-3 months 2-3 days
Cost $500/Title $500/Title $400/Title $100/Title
Titles/Year
600
(100 with CC)
600
(300 with CC)
700
(500 with CC)
5,000
(All with CC)
26. Q&A
CJ Johnson
VP, Product
3Play Media
Matt Bochniak
Multimedia Specialist
Johns Hopkins University
Wendy Collins
VP, Digital Strategy
Infobase Learning