Learn the basics of how to add closed captions to make your video fully accessible, searchable, and SEO-friendly. This webinar covers: - Accessibility laws and compliance - How to create closed captions - Getting the right captions format - Emerging formats for HTML5 and mobile - Using the universal captions plugin - Video player compatibility - Working with lecture capture and video platforms - How to edit closed captions after they have been processed - Translation and multilingual subtitles

1. 1
Quick Start to Captioning
August 28, 2014 at 2:00pm ET
Presenter
Tole Khesin
tole@3playmedia.com
Tel: (617) 764-5189 x103
www.3playmedia.com
twitter: @3playmedia
 Type questions in the window during the
presentation
 This presentation is being recorded and will be
available for replay

2. Agenda
‣ Introduction to captioning
‣ Benefits
‣ Accessibility laws
‣ Captioning products + services
‣ Q&A
2

3. What Are Captions (1/6)?
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content as well as relevant sound effects
3

4. What Are Captions (2/6)?
‣ Originated in the early 1980s from an FCC mandate for broadcast TV
4

5. What Are Captions (3/6)?
Terminology
‣ Captions vs. Transcript
5

6. What Are Captions (4/6)?
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
6

7. What Are Captions (5/6)?
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
7

8. What Are Captions (6/6)?
Terminology
‣ Captions vs. Transcript
‣ Captions vs. Subtitles
‣ Closed vs. Open Captions
‣ Post Production vs. Live Captions
8

9. 9
Benefits of Captions (1/7)
‣ Accessibility for deaf and hard of hearing
48 Million
Americans with some hearing loss

10. 10
Benefits of Captions (2/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO

11. 11
Benefits of Captions (3/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
80%
Closed caption users who
don’t have any hearing loss

12. 12
Benefits of Captions (4/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience

13. 13
Benefits of Captions (5/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law

14. 14
Benefits of Captions (6/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing / reusability
50%
Students who use transcripts
for study guides

15. 15
Benefits of Captions (7/7)
‣ Accessibility for deaf and hard of hearing
‣ SEO
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = better user experience
‣ May be required by law
‣ Content marketing / reusability
‣ Translation to foreign languages

16. 16
Accessibility Laws (1/3)
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal
subsidies

17. 17
Accessibility Laws (2/3)
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal
subsidies
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix lawsuit: What is a “place of public
accommodation”?

18. 18
Accessibility Laws (3/3)
Rehabilitation Act: Sections 508, 504
‣ Covers federal agencies and orgs with federal
subsidies
ADA: Titles II, III
‣ Covers public and commercial entities
‣ Netflix lawsuit: What is a “place of public
accommodation”?
CVAA
‣ Covers Internet content that aired on TV
‣ Clips require captions too

19. FCC Standards for Caption Quality
19
‣ Caption accuracy
– Must match spoken words to fullest extent possible and include verbal
information
– Allows some leniency for live captioning
‣ Caption synchronization
– Must coincide with their spoken words and sounds to the greatest extent
possible
‣ Program completeness
– Captions must run from the beginning to the end of the program
‣ Onscreen caption placement
– Captions should not block other important visual content

20. Caption Formats
20
Format Type Use Cases
SCC Broadcast, iOS, web media
SMPTE-TT Web media
CAP Broadcast
EBU.STL PAL Broadcast
DFXP Flash players
SRT YouTube and web media
WebVTT Emerging HTML5
SAMI Windows Media
QT QuickTime
STL DVD encoding
CPT.XML Captionate
RT Real Media
SRT Example
SCC Example
01:02:53:14 94ae 94ae 9420 9420
01:02:55:14 942c 942c
01:03:27:29 94ae 94ae 9420 9420 94f2

21. Caption Formats
How to Associate Caption File with Video File
‣ Sidecar file
‣ Encode closed captions with video
‣ Open captions (burned in)
21

22. About 3Play Media
22
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA

23. About 3Play Media
‣ Captioning + transcription + translation
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 1,000+ customers in higher ed, media & entertainment,
23
enterprise, government

24. Products & Services
24
Captioning
Subtitling
Transcription
Transcript Alignment
(Automated)
API
Video Search
Plugins

25. Accuracy and Quality
25
Multi-Step Human Review Process
‣ More efficient, cost-effective
‣ At least 99% accuracy
‣ All work done in U.S.
‣ Consistent transcription standards

26. Caption & Subtitle Editor
26

27. Flexible Upload + Turnaround
27

28. Platform Integrations
28
‣ Round-trip integration with many platforms
‣ Out-of-the-box compatibility with most players
Video Player / Platform Integrations

29. 50+ Output Formats
‣ Wide variety of output
29
formats
‣ Intelligent keyword
extraction
‣ Automated vertical
caption placement
‣ Encoded closed/open
captions

30. Interactive Transcript
30

31. Customer Support
31
“…What's important is the customer
service you get, and 3Play just plain
rocks when it comes to helping out.”
- Josh Harder, University of Wisconsin
“The support team is very responsive
and show that they care about the quality
and efficiency of their services…”
- Josh Rowin, T-Mobile

32. Q&A
32
Tole Khesin
3Play Media
tole@3playmedia.com
+1.617.764.5189 X103
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