More than half a billion Facebook users collectively install over 20 million apps daily. Combined, these apps generate roughly $500 million in yearly revenue, making Facebook an attractive platform. But, with 2.5 million developers competing for this market, and the top three (Zynga, Playdom and Playfish) already claiming over half of the revenue generated ($300 million), chances for success are pretty slim. But there’s still hope…
By focusing your time and budget more on marketing and design and less on development, you can maximize your app’s results. “Cracking the Facebook Code” examines successful developers’ strategies and provides concrete ways to succeed. Learn the secrets to designing an effective Facebook game, spending less time getting it to market and attracting a loyal user base.