John Lawson a.k.a. ColderICE presents the navigation for getting more customers by leveraging friends, fans, followers and others peoples good content.

2. @colderice

3. The Social Navigation
GPS System
•
@colderice

4. The Social
NavigationGPS System
• 6 Tools
• 7 Rules
• All in ~30 minutes
@colderice

5. Question: Do You
Use Social Media?
@colderice

6. Question: Do you use
it “successfully”?
@colderice

7. @colderice

8. Welcome
to
Fantasy
Island
@colderice

9. @colderice

10. Look Up In the Sky!
@colderice

11. Bad
Rule
#1Automat
Good e
Wisely
@colderice

12. @colderice

13. Rule #2
Don’t
bore
me!
@colderice

14. Be Remarkable
Be Re-Tweetable
@colderice

15. @colderice

16. @colderice

17. Pop Quiz: What is
the fastest way to get
the word out?
@colderice

18. @colderice

19. @colderice

20. @colderice

21. Traditional or Social
Media
Pushes information Fosters conversation
One-Way bullhorn Drives engagment
Marketing convo. Organic conversation
Introduction of service Interaction with clients
Cast a wide net More targeted
Limited channels of distrib. Unlimited channels
Prioritized for paid SEO Organic SEO focused
@colderice

22. @colderice

23. Rule #3
People
Drive
Commerce
NOT
Brands
@colderice

24. @colderice

25. Pop Quiz: What 5
letters will get your
message out to more
people?
@colderice

26. @colderice

27. @colderice

28. @colderice

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30. @colderice

31. photo credit: iLounge.com
@colderice

32. OMG
!
@colderice

33. Rule #4
Ask for
What
You
Want
@colderice

34. @colderice

35. Not Rocket
Science, eh?
@colderice

36. Rule #5
Velvet
Ropes
Rock!
@colderice

37. @colderice

38. Rule #6
Don’t
Pull a
Kanye
image by http://rocketraygun.deviantart.com/
@colderice

39. Social Mirror
Theory Dilthey
by Sociologist
“...people define
themselves
using others
viewpoints.”
@colderice

40. @colderice

41. @colderice

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45. @colderice

46. Check out the
business
conversations
in the
Ecommerce
Group
Join the
conversation...
TheEcommerceGrou
@colderice p.org

47. Rule #7
See
Rules 1 -
6
@colderice

48. 2-hours of
Social Marketing
killer content
on 2 DVD’s
Recorded in Australia