The document provides an overview of a workshop on effective communication skills. The workshop aims to help participants learn how to communicate better within their organization and with external parties. It discusses the importance of communication and defines communication as a multi-sensory experience. The workshop covers key topics such as the communication process, channels, active listening, and giving feedback. It provides exercises to demonstrate challenges in communication and tips for improvement. The overall goal is to enhance participants' abilities to communicate effectively both horizontally and vertically within their organization, as well as with external stakeholders.

1. Ashraf Bahaa (B.Sc., MBA)
Marketing Coordinator
WORKSHOP
ON
EFFECTIVE COMMUNICATION
SKILLS

2. Why we are here ?
A communication challenges

3. We have to learn
• How to communicate through the
party (vertical & horizontal)

4. We have to learn
• How to communicate with people
outside.

5. Where do we want to be?
) :- -‫ه‬ِ ‫ل‬ّ ‫ال‬ ‫ل‬ِ ‫سو‬ُ ‫ر‬َ ‫في‬ِ ‫م‬ْ ‫ك‬ُ ‫ل‬َ ‫ن‬َ ‫كا‬َ ‫د‬ْ ‫ق‬َ ‫ل‬َ ‫تعالى‬ ‫قال‬‫ة‬ٌ ‫ن‬َ ‫س‬َ ‫ح‬َ ‫ة‬ٌ ‫و‬َ ‫س‬ْ ‫أ‬ُ‫ن‬ْ ‫م‬َ ‫ل‬ِ
: )(‫الحزاب‬ ‫ثيرا‬ِ ‫ك‬َ ‫ه‬َ ‫ل‬ّ ‫ال‬ ‫ر‬َ ‫ك‬َ ‫ذ‬َ ‫و‬َ ‫ر‬َ ‫خ‬ِ ‫ال‬ ‫م‬َ ‫و‬ْ ‫ي‬َ ‫ل‬ْ ‫وا‬َ ‫ه‬َ ‫ل‬ّ ‫ال‬ ‫جو‬ُ ‫ر‬ْ ‫ي‬َ ‫ن‬َ ‫كا‬َ21 ).
:- -‫ه‬ِ ‫ل‬ّ ‫ال‬ ‫ن‬َ ‫م‬ِ ‫ة‬ٍ ‫م‬َ ‫ح‬ْ ‫ر‬َ ‫ما‬َ ‫ب‬ِ ‫ف‬َ ‫تعالى‬ ‫قال‬‫م‬ْ ‫ه‬ُ ‫ل‬َ ‫ت‬َ ‫ن‬ْ ‫ل‬ِ‫ظ‬َ ‫لي‬ِ ‫غ‬َ ‫ظا‬ّ ‫ف‬َ ‫ت‬َ ‫ن‬ْ ‫ك‬ُ ‫و‬ْ ‫ل‬َ ‫و‬َ
‫م‬ْ ‫ه‬ُ ‫ل‬َ ‫ر‬ْ ‫ف‬ِ ‫غ‬ْ ‫ت‬َ ‫س‬ْ ‫وا‬َ ‫م‬ْ ‫ه‬ُ ‫ن‬ْ ‫ع‬َ ‫ف‬ُ ‫ع‬ْ ‫فا‬َ ‫ك‬َ ‫ل‬ِ ‫و‬ْ ‫ح‬َ ‫ن‬ْ ‫م‬ِ ‫ضوا‬ّ ‫ف‬َ ‫ن‬ْ ‫ل‬ ‫ب‬ِ ‫ل‬ْ ‫ق‬َ ‫ل‬ْ ‫ا‬
‫ه‬َ ‫ل‬ّ ‫ال‬ ‫ن‬ّ ‫إ‬ِ ‫ه‬ِ ‫ل‬ّ ‫ال‬ ‫لى‬َ ‫ع‬َ ‫ل‬ْ ‫ك‬ّ ‫و‬َ ‫ت‬َ ‫ف‬َ ‫ت‬َ ‫م‬ْ ‫ز‬َ ‫ع‬َ ‫ذا‬َ ‫إ‬ِ ‫ف‬َ ‫ر‬ِ ‫م‬ْ ‫ل‬َ ‫ا‬ ‫في‬ِ ‫م‬ْ ‫ه‬ُ ‫ر‬ْ ‫و‬ِ ‫شا‬َ ‫و‬َ
‫ن‬َ ‫لي‬ِ ‫ك‬ّ ‫و‬َ ‫ت‬َ ‫م‬ُ ‫ل‬ْ ‫ا‬ ‫ب‬ّ ‫ح‬ِ ‫ي‬ُ
[ :‫عمران‬ ‫آل‬159 ]

6. How do we go there?
Communication skills workshopCommunication skills workshop

7. What the meaning of
Communication?

8. Communication is a series of experience of
Hearing
Smell
Seeing
Taste
Touch

9. • An Active Listener,
• An Effective Presenter,
• A Quick Thinker.
• AWin-Win Negotiator.
WHAT MAKES A GOOD COMMUNICATOR?

10. PROCESS OF COMMUNICATION

11. Source:
• Why to communicate?
PROCESS OF COMM…(cntd…)
• What to communicate?

12. Encoding:
• The process of transferring the information you want to communicate
into a form that can be sent and correctly decoded at the other end.
• Eliminate sources of confusion. For e.g. cultural issues, mistaken
assumptions, and missing information.
• e.g: Sheikh Abu Ishaq in Section & with Sheikh Elshaarawy
• Knowing your audience.

13. PROCESS OF COMMUNICATION

14. • Written Communication Channels
• Letters,
• e-Mails,
• Reports.
• Verbal Communication Channels
• Face-To-Face meetings,
• Telephone.
Channel

15. Strengths and Weaknesses
• Verbal Communication:
Strength - Role of Body Language.
Weakness - Not possible to give long list of directions(Game)
• Written Communication:
Strength - A proof of a communication
Weakness - Written words does not show a person’s actual
feelings, May lead to misunderstanding

16. PROCESS OF COMMUNICATION

17. • Listen actively,
• Reading information carefully,
• Ask question for better understanding.
Effective Decoding

18. • The individuals to whom we are sending
the information.
THE INFLUENCE FOR RECEIVER:
• Blockages in the receiver’s mind.
• The surrounding disturbances.
Effective Decoding

19. PROCESS OF COMMUNICATION

20. Feedback can be:
• Verbal Reactions and Non-Verbal Reactions -> be a good
observer.
• Positive feedback -> Avoid overselling
• Negative feedback -> Stop talking and start to ask Qs.
FEEDBACK (V.Imp):

21. COMMUNICATION GAME # 1
RULE:
• Make a group.
• Sequentially assign a number to every individual.
• 1 representative Pick up on chit from the lot.
• Memorize the sentence and return the chit.
• Go back and utter the sentence to the 2nd
person.
• No one else should hear the sentence.
• Then the 2nd
person should utter it to the 3rd
person and so on.
• The last person should announce the sentence to all.
• And 1st
person reads the chit.

22. WHAT DID WE LEARN?
• Only verbal communication can create chaos
while it reaches the last person.
• So be an active listener......

23. Few tips towards Active Listening:
1. Understand your own communication style.
• Understand how others perceive you
2. Be an active listener.
3. Use Non-verbal Communication.
4. Give Feedback
ACTIVE LISTENING

24. 2- Be An Active Listener:
•Purpose can be to:
1.Gain information,
2.Understand others,
3.Solve problems,
4.See how another person feels,
5.Show support.
ACTIVE LISTENING…(cntd…)

25. 3. Use Non-verbal Communication:
1.Smile,
2.Gestures,
3.Eye contact,
4.Your posture.
ACTIVE LISTENING…(cntd…)

26. Implementation
• Within the party
• With people out side the party

27. Within the party
Horizontal
•Impartially and denial
‫ه‬ِ ‫ن‬ِ ‫دي‬ِ ‫ن‬ْ ‫ع‬َ ‫م‬ْ ‫ك‬ُ ‫ن‬ْ ‫م‬ِ ‫د‬ّ ‫ت‬َ ‫ر‬ْ ‫ي‬َ ‫ن‬ْ ‫م‬َ ‫نوا‬ُ ‫م‬َ ‫آ‬ ‫ن‬َ ‫ذي‬ِ ‫ل‬ّ ‫ا‬ ‫ها‬َ ‫ي‬ّ ‫أ‬َ ‫يا‬َ‫ه‬ُ ‫ل‬ّ ‫ال‬ ‫تي‬ِ ‫أ‬ْ ‫ي‬َ ‫ف‬َ ‫و‬ْ ‫س‬َ ‫ف‬َ
‫ن‬َ ‫ري‬ِ ‫ف‬ِ ‫كا‬َ ‫ل‬ْ ‫ا‬ ‫لى‬َ ‫ع‬َ ‫ة‬ٍ ‫ز‬ّ ‫ع‬ِ ‫أ‬َ ‫ن‬َ ‫ني‬ِ ‫م‬ِ ‫ؤ‬ْ ‫م‬ُ ‫ل‬ْ ‫ا‬ ‫لى‬َ ‫ع‬َ ‫ة‬ٍ ‫ل‬ّ ‫ذ‬ِ ‫أ‬َ ‫ه‬ُ ‫ن‬َ ‫بو‬ّ ‫ح‬ِ ‫ي‬ُ ‫و‬َ ‫م‬ْ ‫ه‬ُ ‫ب‬ّ ‫ح‬ِ ‫ي‬ُ ‫م‬ٍ ‫و‬ْ ‫ق‬َ ‫ب‬ِ
‫ه‬ِ ‫ل‬ّ ‫ال‬ ‫ل‬ُ ‫ض‬ْ ‫ف‬َ ‫ك‬َ ‫ل‬ِ ‫ذ‬َ ‫م‬ٍ ‫ئ‬ِ ‫ل‬ ‫ة‬َ ‫م‬َ ‫و‬ْ ‫ل‬َ ‫ن‬َ ‫فو‬ُ ‫خا‬َ ‫ي‬َ ‫ول‬َ ‫ه‬ِ ‫ل‬ّ ‫ال‬ ‫ل‬ِ ‫بي‬ِ ‫س‬َ ‫في‬ِ ‫ن‬َ ‫دو‬ُ ‫ه‬ِ ‫جا‬َ ‫ي‬ُ
‫م‬ٌ ‫لي‬ِ ‫ع‬َ ‫ع‬ٌ ‫س‬ِ ‫وا‬َ ‫ه‬ُ ‫ل‬ّ ‫وال‬َ ‫ء‬ُ ‫شا‬َ ‫ي‬َ ‫ن‬ْ ‫م‬َ ‫ه‬ِ ‫تي‬ِ ‫ؤ‬ْ ‫ي‬ُ
[ :‫المائدة‬54 ]

28. Within the Party
Party people came from diff. cultures.
•Remember:Remember: Sheikh Abu Ishaq in Section.
•Remember:Remember: Why you are here?

29. Within the Party
Vertical
You have to listen & comply,Why?
But you have to give your opinion,Why?
& Finally you have to give the feedback,Why?
To avoid confusion in important issues we may have to
communicate by written means.

30. With people outside
• Listening
• Checking by questions.
• Repeating what did you hear.
• Speaking professionally: Speed ,Tone,Wait to digest, be short
&condensed
• Ask for feedback

31. Questions

32. ThankYou