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14 Oct 2010 Lori Taylor | 3StreamFlow.com | Tw @3Stream 1
Vision / Mission / Values
Your business guides

Business Plan Pyramid

Simple Business Plan
• Vision
• Mission
• Values
• Objectives
• Strategies
• Action Plans
You can cover the broad sweep in one page.

Unique Selling Point
What makes you YOU?

Unique Selling Point
WHO you are
WHAT you do &
WHY you do it

QUIZ
• To Refresh the World… in body, mind, and
spirit.
• To Inspire Moments of Optimism… through
our brands and our actions.
• To Create Value and Make a Difference…
everywhere we engage.
Who?

QUIZ
• To Refresh the World… in body, mind, and
spirit.
• To Inspire Moments of Optimism… through
our brands and our actions.
• To Create Value and Make a Difference…
everywhere we engage.
Coke

QUIZ
• To make people happy.
Who?

QUIZ
• To make people happy.
Walt Disney Company

QUIZ
XYZ is a collective non-profit organization in which parents and
small businesses take the lead in creating a cultural shift to
increase the use of simple, reusable cloth diapers. We
connect current cloth diapering parents to the long history of
cloth diapering. Cloth diapers are real diapers. The
Association organizes local advocates and activists for cloth
diapers through a member-supported resource center which
plans campaigns, trains organizers, distributes educational
information, supports local groups, and connects users to the
Cloth Diaper industry. Local XYZ Circles reach users face-to-
face with knowledge and tools to make cloth diapering
accessible and acceptable to U.S. parents, who have the
power to change the world one baby at a time.
Who?

QUIZ
XYZ is a collective non-profit organization in which parents and
small businesses take the lead in creating a cultural shift to
increase the use of simple, reusable cloth diapers. We
connect current cloth diapering parents to the long history of
cloth diapering. Cloth diapers are real diapers. The
Association organizes local advocates and activists for cloth
diapers through a member-supported resource center which
plans campaigns, trains organizers, distributes educational
information, supports local groups, and connects users to the
Cloth Diaper industry. Local XYZ Circles reach users face-to-
face with knowledge and tools to make cloth diapering
accessible and acceptable to U.S. parents, who have the
power to change the world one baby at a time.
Real Diaper Association

QUIZ
More babies in cloth diapers. Together with
parents, local activists, and business people,
we will create this cultural shift one baby at a
time.
Who?

QUIZ
More babies in cloth diapers. Together with
parents, local activists, and business people,
we will create this cultural shift one baby at a
time.
RDA - vision

QUIZ
The XYZ strives to make reusable cloth diapers
the primary choice for babies’ parents and
caregivers while emphasizing responsibility
and sustainability through a focus on people,
planet, and profit. XYZ works toward these
goals by providing service and opportunities
through business education, industry research,
collaborative marketing, and group benefits.
Who?

QUIZ
The XYZ strives to make reusable cloth diapers
the primary choice for babies’ parents and
caregivers while emphasizing responsibility
and sustainability through a focus on people,
planet, and profit. XYZ works toward these
goals by providing service and opportunities
through business education, industry research,
collaborative marketing, and group benefits.
RDIA

QUIZ
As the primary choice for babies, reusable cloth
diapers increase sustainability for people,
planet, and profit.
Who?

QUIZ
As the primary choice for babies, reusable cloth
diapers increase sustainability for people,
planet, and profit.
RDIA - vision

QUIZ
Big Strategy for Small Business.
Who?

QUIZ
Big Strategy for Small Business.
3Stream - vision

QUIZ
Guide small and micro businesses to create clear,
professional strategies based on what makes them
unique. Help small businesses articulate their core
purpose in order to reach the customers who want
exactly what they offer. Help every business owner
in our industry sell more natural baby products.
Three streams flow together: business focus, web
optimization, and social media marketing.
Who?

QUIZ
Guide small and micro businesses to create clear,
professional strategies based on what makes them
unique. Help small businesses articulate their core
purpose in order to reach the customers who want
exactly what they offer. Help every business owner
in our industry sell more natural baby products.
Three streams flow together: business focus, web
optimization, and social media marketing.
3Stream mission

QUIZ
To bring inspiration and innovation to every
athlete in the world.
Who?

QUIZ
To bring inspiration and innovation to every
athlete in the world.
Nike

QUIZ
Let the first act of every morning be to make the
following resolve for the day:
I shall not fear anyone on earth.
I shall fear only God.
I shall not bear ill toward anyone.
I shall not submit to injustice from anyone.
I shall conquer untruth by truth.
And in resisting untruth, I shall put up with all suffering
Who?

QUIZ
Let the first act of every morning be to make the
following resolve for the day:
I shall not fear anyone on earth.
I shall fear only God.
I shall not bear ill toward anyone.
I shall not submit to injustice from anyone.
I shall conquer untruth by truth.
And in resisting untruth, I shall put up with all suffering
Mahatma Ghandi

QUIZ
Become a $125 billion company by the year 2000
Who?

QUIZ
Become a $125 billion company by the year 2000
WalMart (1990)

QUIZ
Be earth's most customer centric company; to
build a place where people can come to find
and discover anything they might want to buy
online.
Who?

QUIZ
Be earth's most customer centric company; to
build a place where people can come to find
and discover anything they might want to buy
online.
Amazon

QUIZ
To be good, mankind must be happy. To wreathe the faces of
humanity in smiles for a time, to loosen the chains that hold
man captive to his duties and return him to them better fitted
for his obligations, is the mission of amusement.
Amusement unfetters the mind from its environs and changes
the dreary monotony of the factory's spindles to the joyous
song of the meadowlark. It softens the wrinkles of sorrow,
makes smiles of frowns.
This is the mission of amusement - and the circus with its
innocent sights of joy for the children and its power to make
all men and women children again for at least one day, comes
the nearest of any form of amusement to fulfilling this
mission.
Who?

QUIZ
To be good, mankind must be happy. To wreathe the faces of
humanity in smiles for a time, to loosen the chains that hold
man captive to his duties and return him to them better fitted
for his obligations, is the mission of amusement.
Amusement unfetters the mind from its environs and changes
the dreary monotony of the factory's spindles to the joyous
song of the meadowlark. It softens the wrinkles of sorrow,
makes smiles of frowns.
This is the mission of amusement - and the circus with its
innocent sights of joy for the children and its power to make
all men and women children again for at least one day, comes
the nearest of any form of amusement to fulfilling this
mission.
Ringling Brothers (1899)

QUIZ
To solve unsolved problems innovatively.
Who?

QUIZ
To solve unsolved problems innovatively.
3M

QUIZ
Tirelessly work to narrow the gap between
principle and practice whilst making fun,
passion and care part of our daily lives.
Who?

QUIZ
Tirelessly work to narrow the gap between
principle and practice whilst making fun,
passion and care part of our daily lives.
Body Shop

QUIZ
You can make money without doing evil.
Who?

QUIZ
You can make money without doing evil.
Google, one of their 10 Things
www.google.com/corporate/tenthings.html

Mission
WHAT you do

Vision
How will the world be different
When you succeed?

VALUES
• We conduct ourselves with integrity and professionalism in compliance with
our strict code of ethics.
• We apply current information and experience within cloth diaper and related
industries to analyze, improve processes, and educate.
• We are an open community fostering cooperative culture, sharing
knowledge towards our common purpose.
• We value diversity within all membership categories; welcoming and supporting
qualified businesses of all sizes dedicated to our mission.
• As members, we are committed to clear and transparent communication
within our association. As board members, we will provide transparent
communication to our members regarding decisions of the board and operations.
Real Diaper Industry Association

VALUES
• Real Diaper Association believes that local Leaders can best
find local solutions when advocating cloth diapering.
• We prefer collective organization and leadership.
• We favor face-to-face interactions among organizers and
members.
• We choose open, nonviolent communication.
• We favor simple, sustainable diapering made available and
affordable for everyone.
• Babies deserve to wear real 100% reusable cloth diapers.
Real Diaper Association

VALUES
• I trust your vision for your business. I will draw out your knowledge and
experience and help you use that to create your plans and strategies.
• My time is valuable.
• I will only recommend what I would do myself. I practice ethical
optimization.
• I am a professional.
• I give myself space. I keep my focus and choose carefully when to pursue
opportunities.
• I will give priority to those whose work I admire most, including those
dedicated to handmade, to organics, to reusability, to community service,
and others.
• I know how to have fun.
3Stream

Values
What influences
your business decisions?

Business Plan Pyramid

YOUR NEXT STEPS
• Write & re-write the statements until they inspire
you
• Put it up near your desk or work area. Frame it!
• Connect to the rest of your plan.
Don’t forget to drop off your business card.

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