VANS Streaming Forum presentation

2. KATRIN MAYR
INTERACTIVE MARKETING MANAGER VANS
EMEA

3. VANS - WHO WE ARE
• Vans, the original action sports footwear and apparel company, is a brand of VF
Corporation
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• Founded in 1966 in California, Vans collections include authentic footwear, apparel &
accessories and snowboard boots
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Vans sells its goods in approximately 70 countries
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Key markets in Europe: DE, UK, FR, IT, ES, IT, BENELUX, SCANDO

4. VISION
CREATIVE
EXPRESSION
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5. ACTION SPORTS
ART
MUSIC
FASHION
CULTURAL PILLARS

6. VANS - EVENTS
Vans promotes action sports lifestyle and youth culture through support of athletes on
boards and bikes all over the globe and through progressive events covering all cultural
pillars such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown and
the Vans Warped Tour.

7. EVENT COVERAGE
Multichannel approach:
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Offline
• Print media
• Fly posting
• Store windows
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Online
• Website (vans.com) and Event microsites
• Social media (FB, Twitter, Intagram, G+, Tumblr, Pinterest)
• Video platforms: offthewall.tv and youtube.com/vans
• Live webcasts
• Newsletters
• Banners and Site Takeovers

8. EVENT LIVE STREAMING
Why are we broadcasting our events?
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• To bring the event to a wider audience who cannot physically attend the event
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• Make the event relevant to people worldwide
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• Raise awareness, engage, educate the consumer
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9. MULTI-FEED LIVE STREAMING
Overall Objectives
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• To make user experience more interactive and increase consumer engagement
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• Increase average time watching
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• Put the viewer into the center of attention and let them choose what they want to watch
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10. VANS ‘OTW’ SPRING CLASSIC
What is it?
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• International Mini-Ramp Skate Contest
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• Music Concert
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• Side Activities (Barbers, Art-Show, Shoe Customization)

11. VANS ‘OTW’ SPRING CLASSIC
Live Webcast - Top Line Figures
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• Total views: 180k
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• Average time watching: 30m 18s (increase of 9 mins compared to previous events)
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• Views by device:

12. THANKS