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Social Media is Big &
       Active




             www.42inception.com
94% of Marketers use Social Media

                                             6%




                                                                             Yes
                                                                             No



                                                     94%



Survey conducted by Social Media Examiner in which 3800 marketers participated
(http://bit.ly/LEE2xP)                     www.42inception.com
44% Marketers started in last one year


                                  4%

                       16%                     23%                         Less than 6 months

                                                                           6 to 12 Months

                                                                           1 to 3 Years

                                                    17%                    More than 3 years

                        40%                                                No experience but plan to
                                                                           use it




Survey conducted by Social Media Examiner in which 3800 marketers participated
(http://bit.ly/LEE2xP)                     www.42inception.com
Businesses rushing to use Social Media…

• Because of sudden GROWTH in number of
  people ACTIVELY using Social Media




               www.42inception.com
1.2 billion users worldwide - 82%
             of the world’s internet
         population over the age of 15 now
                       log on to a social network




Figure are from article on Social Networking Watch published on 26, Dec, 2011
(http://www.socialnetworkingwatch.com/)      www.42inception.com
And they could be your customers,
  vendors, employees, partners




            www.42inception.com
Social Media cuts across geographies
     Australia & Oceania

                    Africa

          South America

                                                                               People(Millions)
                      Asia

          Norht America

                  Europe

                             0       50      100      150          200   250
                  Geographic distribution of Facebook users
Figures taken from Social Bakers on 21,June, 2012
                                             www.42inception.com
(http://www.socialbakers.com/countries/continents)
Social Media is used Actively




                              50% of Facebook users
                                 log in every day




Figures are taken from about.com, Sep 2011 Stats (http://bit.ly/NVIsC2)
                                            www.42inception.com
Social Media is used Actively




                        140 million twitter users send out
                          340 million tweets every day



Figures from Twitter on Mar 21, 2012 (http://en.wikipedia.org/wiki/Twitter)
                                             www.42inception.com
Social Media is used Actively




                    92 million Monthly Unique Visitors




Figures from Q4, 2011 earning report of Linkedin
                                           www.42inception.com
Social Media is used Actively




                  800 Million Monthly Unique Visitors




DoubleClick Ad Planner report published on July, 2011
                                            www.42inception.com
In summary,
Social Media is large and active




           www.42inception.com
Acquirable Reach: Social Vs. Traditional


                 65 Million                                     29 million



                   Acquirable reach by an advertiser on a given day in Dec, 2011




Source: http://1.usa.gov/M5sO2l
                                      www.42inception.com
Leverage Digital Marketing for Incredible Growth?
            Our Training is a click away!

                www.42inception.com




                   www.42inception.com

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Social media is big and active

  • 1. Social Media is Big & Active www.42inception.com
  • 2. 94% of Marketers use Social Media 6% Yes No 94% Survey conducted by Social Media Examiner in which 3800 marketers participated (http://bit.ly/LEE2xP) www.42inception.com
  • 3. 44% Marketers started in last one year 4% 16% 23% Less than 6 months 6 to 12 Months 1 to 3 Years 17% More than 3 years 40% No experience but plan to use it Survey conducted by Social Media Examiner in which 3800 marketers participated (http://bit.ly/LEE2xP) www.42inception.com
  • 4. Businesses rushing to use Social Media… • Because of sudden GROWTH in number of people ACTIVELY using Social Media www.42inception.com
  • 5. 1.2 billion users worldwide - 82% of the world’s internet population over the age of 15 now log on to a social network Figure are from article on Social Networking Watch published on 26, Dec, 2011 (http://www.socialnetworkingwatch.com/) www.42inception.com
  • 6. And they could be your customers, vendors, employees, partners www.42inception.com
  • 7. Social Media cuts across geographies Australia & Oceania Africa South America People(Millions) Asia Norht America Europe 0 50 100 150 200 250 Geographic distribution of Facebook users Figures taken from Social Bakers on 21,June, 2012 www.42inception.com (http://www.socialbakers.com/countries/continents)
  • 8. Social Media is used Actively 50% of Facebook users log in every day Figures are taken from about.com, Sep 2011 Stats (http://bit.ly/NVIsC2) www.42inception.com
  • 9. Social Media is used Actively 140 million twitter users send out 340 million tweets every day Figures from Twitter on Mar 21, 2012 (http://en.wikipedia.org/wiki/Twitter) www.42inception.com
  • 10. Social Media is used Actively 92 million Monthly Unique Visitors Figures from Q4, 2011 earning report of Linkedin www.42inception.com
  • 11. Social Media is used Actively 800 Million Monthly Unique Visitors DoubleClick Ad Planner report published on July, 2011 www.42inception.com
  • 12. In summary, Social Media is large and active www.42inception.com
  • 13. Acquirable Reach: Social Vs. Traditional 65 Million 29 million Acquirable reach by an advertiser on a given day in Dec, 2011 Source: http://1.usa.gov/M5sO2l www.42inception.com
  • 14. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com