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1. Types of Ads Supported
by Facebook
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2. Types of Facebook Ads
Facebook Sponsored Content
General Advertisements Sponsored Story
Page Event Application Post Marketplace Ads (URL)
Page Application Post
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3. General Ads – Marketplace Ads
• CTR is Low - No Social
Context
• Target Option: Anyone
• Purpose: Drive traffic
outside facebook
• Industries using it:
PrimarilyE-com
companies & Companies
looking for lead
generation
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4. General Ads – Page, Event, Application
• Target Option: Anyone
• Purpose: Promote Page,
Event& Application
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5. General Ads – Posts
• Target Option: Anyone
• Purpose: Amplify the distribution of Post
Content
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6. Sponsored Stories
• Target Option: Friends of
People who have already
liked
• Purpose: Promote Page,
Application & Post
• Visibility: Sponsored Ads
column & News Feed
• Only Ad type that is
appearing on Mobile
interface
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7. Sponsored Stories on Mobile
New UI Old UI
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8. Sponsored Story Ads are improving
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9. Sponsored Story Ad: Example
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10. Recent Launch: Promoting Profile Posts
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11. Recent Launch: Search based Ads
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12. Leverage Digital Marketing for Incredible Growth?
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